10 Digital Marketing Trends You Shouldn’t Ignore in 2021

Jan 16
2021
Digital Marketing Trends

Digital marketing trends are changing at a fast pace. It is important that you stay on top of them to be successful in the digital marketing world. Here, you can discover the most popular digital marketing trends for 2021.

Artificial Intelligence

Artificial intelligence involves a computer that is taught how to learn and mimic real human behavior and conversation. It mimics and learns from real situations and experiences in every aspect of human interaction. One of the most exciting aspects of this technology is its ability to teach itself by interacting with real people and programmed situations. Then, the AI technology can continue to repeat tasks and adapt, often reducing the workload of repetitive tasks and interactions from your digital marketing team.

The best thing about artificial intelligence in content marketing is that it can use your analytics solutions and content creation solutions to make smarter decisions. When a digital marketing campaign is done well, it uses its analytics to find out what works and what doesn’t. If it finds that a campaign is not working, it can remove or change elements in the campaign in order to get the desired results. 

Chatbots

A chatbot is a computer program developed by a third party to assist marketers in advertising their products or providing customer service by giving instant answers to common questions customers might have. All customers need to do is to click on the bot and say something like “I like this product” or ask a question. This action triggers a series of actions in the system, which can sometimes lead to the direct sales of the product through the interactive bots. 

Personalization

Consumers demand highly personalized shopping experiences even from brick and mortar stores. This ranges from using the customer’s name, mentioning a previous purchase, and customizing which ads customers see. There is so much technology now available to help personalize content that there is no reason that businesses of all sizes cannot benefit from personalized marketing campaigns in 2021. A web development company can help to add personalization to your website. A digital marketing team can help make sure your online ads and content are personalized, too. 

Video Marketing

A large number of people enjoy watching videos, so this form of marketing is highly effective in engaging viewers and encouraging viral spreads. Online marketing professionals who are considering adopting this particular marketing strategy should keep in mind that although videos may be highly effective when generating traffic and providing backlinks, the success of this particular strategy depends on its ability to draw in viewers who are more likely to purchase your company’s products or services. 

Videos that accomplish this include those that provide informative content, such as those that offer tips on how to do something, how to avoid doing something, or how to set up a system that helps automate certain processes. In addition, web marketers who include video in their marketing efforts should make sure that they are providing interesting content that will not only appeal to viewers but will also encourage viewers to click-through to their websites. With the right balance of entertaining video content along with informative and interesting content, online video marketing can truly benefit your organization’s bottom line.

Voice Search Optimization

Voice search marketing is a new marketing trend that aims to make digital voice searching easier and more accessible. Voice search refers to a digital system that integrates voice recognition technology with web search engines, such as Google and Yahoo, to provide users with search results using their voice. Think Amazon’s Alexa or Siri. 

Voice search optimization provides the basis for making voice search easy and convenient for businesses of all sizes, by optimizing content to be featured in voice searches. Voice search allows you to be featured in search results by providing a user-friendly interface that offers relevant search results based on a user’s query. It is similar to popular search engine algorithms used in other forms of digital marketing, such as search engine result optimization. Voice search, however, incorporates an extra step by incorporating natural language and direct answers, which helps you achieve a higher ranking among search results. 

Social Media Stories

If you have accounts on Instagram or Facebook, you are likely already aware of social media stories. These short, informal videos are only available for a set period of time and become inaccessible after it expires. Using these stories can be a great way to connect with your audience and encourage them to visit your page often to not miss a story.

A/B Split Testing

A/B testing is an independent user experience study methodology. A/B split tests consist of two random versions, A and B, in which the outcomes of the user’s usage are compared between the versions. 

A/B split testing provides marketers with a way to track key customer intent, behavior, brand loyalty, and purchase intent over time. With this information, marketers can fine-tune their digital marketing campaigns and continue to monitor the results over time. 

A/B Testing is crucial in digital marketing because it helps determine the effectiveness of your current digital marketing efforts, and helps you fine-tune your future efforts. It is important to conduct a split test among a smaller number of variables and generate minimum change, so as not to destroy your revenue targets and to ensure maximum revenue potential. 

Moreover, split tests should be conducted with the understanding that users may vary both the behavior of their clicks and their buying behavior between different versions of the landing page, and therefore the differences between these two pages should be minimal in order to get accurate results. It is also important for A/B split testing to be conducted only among small, qualified data sets. This helps to ensure that there are no biases in the sample. 

Geo-Fencing

Geo-Fencing, sometimes referred to as digital fencing, is the combination of an electronic fence and a digital marketing system. It is a virtual boundary around a specific location. Digital marketers can create digital fences that limit the exposure of advertising messages to areas where they will be seen by your intended audience. 

It is especially useful in the context of both physical and digital marketing applications, which means that it can be used at your local pizza parlor, for instance, or at your service-based business. If you have a particularly high customer turnover rate at your pizza parlor, you can effectively lower the cost per customer by excluding those who cannot easily come to your establishment. You no longer need to advertise to everyone to reach those with geographic proximity to your business.

User Generated Content

User generated content can be described as any type of content that is created by customers for other users. This can be anything from an image that someone takes of your product, an audio clip that explains the benefits of your brand or just about anything else that can be captured digitally and made available for others to use. There is no denying that this is a powerful tool in the marketing arsenal of any online brand and has been a successful marketing strategy for decades. It is no surprise then that this has been one of the hottest topics in digital marketing trends going into 2021.

The basic idea behind the concept of user generated content is that this type of material is more valuable to consumers than any other form of advertising because consumers tend to view and react to it more readily. Since your company didn’t create it, potential customers see it more as an objective review and social proof that they can trust.

Automation

Automation allows you to focus on running your business rather than constantly being stuck in front of your computer, being unable to take action on new prospects, advertising new products and services, or anything else. It automates many tasks so that you can spend more time focusing on running your business, thus increasing your profits and decreasing stress. This includes the use of chatbots and email autoresponders.

Keeping up with the latest digital marketing trends is imperative for remaining competitive in a crowded online marketplace. KitelyTech can serve as your go-to digital marketing partner, taking care of everything that you need to stay ahead of trends and rank well. Call us at (312) 254-8248 to get started today.

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