According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates. You might feel relaxed because you have a highly-functional business website with the latest features. In reality, however, this is just the beginning. You now have to attract maximum traffic on your website and optimize it for Google and other search engines to drive your business towards success.
Let’s suppose you feel you have achieved maximum visitors on your website – nearly 150,000, you might feel content with how your website is responding. But, if you are unable to turn these visitors into actual subscribers, it will do no good for you or your business. In most scenarios, the traffic to the landing page is high, but is significantly whittled down in terms of percentage converting. Then, when people revisit the site, they are often directed back to pages they have already seen. This results in high bounce rate: people leaving the site without interacting with it. For every $92 spent acquiring customers, only $1 is spent converting them, as reported by Econsultancy.
Regardless of how much traffic you garner, your website will inevitably have a higher bounce rate than conversion rate. Even so, your website should be designed in a manner that it is able to convert as many visitors as possible into potential leads or subscribers. Make the website easy and intuitive to use. Feature many prominent calls to action encouraging users to subscribe, buy, or request a consultation.
Much harder than simply getting eyes on your website is what comes next. The conversion process involves attracting leads to your website, offering them something so they stick around, and then prompting them to visit repeatedly until they convert. If you are looking to convert more website visitors into subscribers, here are our five favorite techniques to help you do so efficiently:
1. Make your homepage compelling
The homepage of your website is likely the most visited page. Thus, it is critical to design a homepage that is not only welcoming but concisely communicative as to the purpose of the site. Try to avoid including overwhelming chunks of text on the main page of your website. Rather, you can cut to the chase in telling your visitors what the website is really about, what are you offering to them, and how your product/services are beneficial for them. The ones who are interested in your offerings will stay and become your qualified leads.
2. Make your landing pages targeted
A landing page is another important aspect through which a first-time user makes judgments about your website, business, and its offerings. Therefore, we recommend making your landing pages targeted and enticing to various groups of target users to pique each visitor’s interest in exploring your website. Landing pages should be relevant to the needs of your target audience. If this is not the case or your branding feels a little odd with respect to the message you are delivering, your visitors may leave immediately, negatively affecting your bounce rate.
When we talk about landing pages, always remember that you have a very short window of time to make an impression on your visitors. Avoid including misplaced call to action buttons, wrong branding, or inconsistent messaging.
3. Make your signup form short and precise
If your visitors are spending a good amount of time on your website, they are probably interested in the products or services that you are offering. Including a signup form on your company website is necessary, but not sufficient. It is a great start to the process of converting a user from lead to conversion. The placement of said form is important to get all the requirements needed to interact with them on a personal level.
What’s important is that your sign up form be clear and concise. Ask only for necessary information. If you have a form that includes unending columns of information, your visitor may get frustrated and leave the website. It is recommended to only ask for important information such as name, email address, and contact details of the visitor.
4. Integrate intriguing call to action (CTA) buttons
One of the most proven methods to positively affect your conversion rate is by using calls to action. This feature is also critical for the successful lead generation of your website. However, it all depends on the ability of your CTAs to capture your visitors’ information.
We recommend including more than one call to action buttons per page. Whether on desktop, tablet, or smartphone, visitors tend to scroll quickly in an attempt to find useful and relevant information. This is where your intriguing calls to action come in. Include multiple CTAs and make sure they are highlighted clearly, on relevant pages. So that your customers get the information they are looking for.
5. Address issues instead of endorsing yourself
In their email marketing campaigns, most businesses are inclined towards a sales strategy that markets their services or products directly. While intuitive and tempting, this is not always the best route to take if you want to attract more visitors and turn them into subscribers. Try to become a problem solver by showcasing your industry expertise. And then mentioning how customers can utilize your brand’s products or services to resolve said issues.
Contact KitelyTech today to discuss the details of how we can add value to you and your online business.