A good SEO strategy is vital in helping a business generate numerous qualified leads to its site and increasing a brand’s exposure. However, the art of SEO has become increasingly complex, and SEO agencies are often drafted in to help boost efforts. If you’re looking to choose a new firm now, it’s a decision you should not take lightly. To assist in the process, here are KitelyTech’s five top tips to help make sure you choose the right SEO agency.
1. Look at their overall marketing experience
SEO is not the end-all-be-all when it comes to marketing your business. Instead, you should look to work with an agency that understands all forms of online marketing and knows what works best and how they all link up. They may be able to help you with other areas of your digital marketing efforts as well, like PPC advertising and social media.
2. Look at their past work
There’s nothing wrong with looking at the level of experience an SEO agency has. In fact, you should be careful in checking and verifying their past work. From this, you can see if they are a genuine agency, if they actually get results and if they have helped businesses similar to yours.
3. See how much they outsource
You will be surprised to learn that most SEO agencies outsource at least part of their work, such as copywriting. This is fine, to some extent, but should not be over-the-top. Clarify exactly how much of the work will be done in-house. This way, you can ensure that they have full control over the end-product.
4. Discuss how you will communicate in the future
Ideally, you want to have direct communication with an account manager who will handle your work. This way, you know there is an actual person you can speak to whenever you need to. This gives you peace of mind in checking up on progress, and know you can also inform them of any business changes that may influence the strategy.
5. Ask about what results you should expect to see, and measurable ways to track progress
First off, if after asking about results, you are promised page one, position one rankings within a given period, you should consider looking elsewhere. No agency can guarantee results, and if they do, they might just be looking to get your money and then explain their failures at a later date. Instead, look for an agency that offers a detailed and fair response to this question. It is not so much about the results they promise, but the plan they suggest to help achieve results.
Here at KitelyTech, we offer a wide variety of SEO services that can be tailored to the exact needs of your business. We encourage you to get in contact with our team and request a quote. We can then give you a detailed plan of what we suggest and showcase previous clients we have worked with. We are open and honest with all potential clients, and we will not make any promises we cannot deliver on.
Contact KitelyTech today to discuss the details of how we can add value to you and your online business.