The Role of AI in Custom Application Development

Apr 2
2022
AI in Custom Application Development

Based on technology’s upward advance, we have a pretty good idea of what lies ahead for the future. Right now, artificial intelligence (AI) is huge. But more pivotal is the role AI plays in the development of custom applications. Long departed was the era of generic services and primitive tech; our virtual world today is machine-driven, with a focus on personalization. 

At the heart of every mobile application—from instant food delivery applications, to cab-hailing apps based on real-time traffic—lie AI and its affiliated disciplines (machine learning and deep learning). So many of our day-to-day life functions revolve around AI-based applications. Therefore, it is important to understand the exact role AI plays in the custom app development process

What is AI?

Before exploring the in-depth relationship between artificial intelligence and custom applications, it is necessary to first define exactly how AI works. Generally speaking, AI is an umbrella term for a computer science branch involving machines that use algorithm-based learning to perform tasks that would otherwise require human intelligence. 

Interdisciplinary by nature, AI mixes technologies like machine learning (ML), natural language processing (NLP), and deep learning in order to enhance the tech industry’s performance levels. By equipping machines with software applications that literally learn from experience, we have created technology that is capable of training itself, adjusting its own performance based on new input, and, essentially, performing human-like tasks. 

How Does AI Optimize Custom Application Development?

Having already revolutionized the automobile industry, the business sector, and the world of computing, AI is now influencing the application development process as well. This expansion has created endless possibilities for developers and users alike. 

Utilizing AI for custom application development produces software that is more intuitive, personalized, and engaging. These applications are more responsive as well, capable of delivering a seamless user experience. According to recent statistics, 72 percent of business leaders who have already integrated AI into their mobile applications consider the tool a strategic advantage for business. 

Points Illustrate The Role of AI in Custom Application Development

AI Promotes a User-Centric Experience

One of the main functions of artificial intelligence is that it enables software applications to gather and process user-specific data in order to optimize user experience. In other words, AI prioritizes user experience, thus enhancing it. An everyday example of this could be the recommended movie list generated every week by your Netflix account, along with the percentage match it calculates based on your recent viewing interests. 

Think about it this way: AI remembers everything a user does, and then it uses that memory to create a better experience next time. This process continues perpetually. 

AI Increases Time-Efficiency

Another huge role of AI in software development is to speed up the entire development process. AI functionality allows developers to produce devices that are both more robust and more efficient, all in a smaller time frame. So far, the time-efficacy with which AI has boosted the custom application development process is unmatched. 

AI Algorithms Engage Users

A major strength of AI is that it is based on algorithms. Through broad algorithmic leveraging, AI-powered applications can automatically analyze various data points (like online traffic, point-of-sales machines, mobile devices, etc.), and then strategically present such data in a way that’s more comprehensive for users. 

In effect, AI algorithms allow businesses today to create software that is more uniform, incentive-based, and well-rounded for productive user engagement.  

AI Integrates Hardware into Application Processes

Nowadays, smartphones as small as your palm come pre-equipped with numerous advanced hardware technologies, including cameras, microphones, voice recognition, GPS, etc. AI is what allows for the collection of this data. It organizes and prioritizes input from different hardware features, creating applications that are more personalized and relevant to specific outcomes. 

AI Builds Upon Personalization

Perhaps the smartest role AI plays in application development is the way it learns users’ command patterns on their devices to build a sense of personalization. Not only does this enhance application performance, but it allows for a more diverse range of customization.

One example of an AI-enabled personalization feature is voice-based search, which can be embedded into an app in order to streamline user experience on their device. Furthermore, these same AI features can learn behavior patterns, predict future actions, and provide relevant suggestions for users to follow. By combining AI with machine learning, features like chat-bots can also be implemented. The goal of AI-empowered personalization is always for the benefit of user experience.

Staying up-to-date in the software industry is a full-time job. That’s why many companies turn to business partners like KitelyTech, INC. for assistance. At KitelyTech, INC., we work with companies to develop and implement new software solutions. Call us at (800) 274 2908 to discuss your business’s software needs and find out how we can help.

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