Consider that millions upon millions of searches are conducted on Google every single day but they still see unique queries every single minute, despite years of an engineered gathering of search queries.
Nowadays, people want and need definite and complete answers from Google. Rather than typing just a couple of words, we can now ‘type speak’ a whole sentence, which makes it more complex for Google to give you the right search result.
We can conclude that artificial intelligence in SEO is here to help Google arrive at more relevant and important search results. So, in order to help your SEO survive in the new and somewhat tricky environment, we’ve put together three strategies you should follow.
1. Intelligently Optimize Your Keywords
Adopt the power of three things when it comes to keyword research:
- Gathering keywords
- Grouping keywords
- Generating exemplars
Begin by gathering data for keywords via a keyword tool. It will automatically show you grouped keywords that are based on your main target keyword. Next, you should create exemplars, i.e. keywords which have the highest potential of representing similar keyword phrases.
Moreover, it is always recommended to check the searches related to the section on Google SERPs for identifying keyword phrases that you should be optimizing for.
2. Leverage the Power of Customer Reviews
Marketers have lots of data in the form of images, text, audio and video files and user reviews play an important role. Reviews written by people use real language that people might be asking Google. For instance, if a customer left a review saying “this place has brilliant Italian at a great price”, then Google will use this to analyze and return the business to the search results when people search for something such as “best Italian restaurant on a budget”.
SEO professionals should capitalize on this power to gain lots of positive reviews for the business. User reviews allow businesses to rank higher on Google for lots of new search queries where Google thinks the business will be relevant based on the text that has been left in the review by the users.
3. Predict Shoppers’ Needs Accurately Using Customer Data
In today’s world marketers have lots of data but less direct recommendations based on that data. Wouldn’t it be great if we could gain a comprehensive view of each customer from our CRM? This is where a platform like Salesforce Einstein comes into play. This type of platform delivers recommendations and predictions based on existing customer data so that you gain crucial insights to help the customer complete a sale. You should be able to predict a shopper’s needs before they do. You can make effective use of natural language processing to predict a customer’s needs based on their history of browsing habits and their last purchases.
We have already entered the era of AI-powered SEO. Therefore, it’s up to you to utilize it as a crucial and necessary element of your overall SEO strategy. By following these above tips, you can achieve just that!