Mobile app engagement is the most important key performance metric for mobile app companies. More engagement means better experiences for users and revenue for your company. Establishing strong engagement is not enough for success. You need to retain the users that you already have to make your app popular. Here is your guide to mobile app engagement and user retention.
What is Engagement?
Engagement is a measure of how often users engage with your app. Engagement numbers determine your app’s popularity and can help you better understand how to improve user engagement.
Why User Retention is Important
Retention means getting users to come back and use your app repeatedly. It is a measure of customer loyalty and is essential for the success of your app. Your user retention number determines the strength of your app’s user base and can help you make informed decisions about how to improve user retention.
How to Improve User Engagement
Poor engagement is an indication that your users aren’t satisfied with your app. Engagement can be improved by improving the quality of your app, giving users what they want. Even if you have a high retention rate, if your average user only uses the app once or twice then you have to look for ways to improve user engagement.
Add Live Chat Support
Most people who come to you seek help. Live chat integration can help turn your users into repeat customers. This is particularly useful in the field of customer service since it provides instant responses, reducing the time it takes for your app to solve problems and provide better customer service.
Allow Social Integration
Mobile apps are popular because they are social experiences that allow people to interact with others at different locations. By providing social support features you can increase user engagement and strengthen relationships between users.
Improve the Overall Experience
Another useful way to increase user engagement is to improve the overall experience on your app. If your app experience is enjoyable and engaging, users will want to return. Enhance the features of your app, build new features and design a compelling package so users feel the need to come back for more.
Incorporate Gamification
Invite Interaction Where Appropriate
Interactive elements in your app can encourage user interaction and participation. This engages users and gives them something to do. You can then measure how often your users play the game or interact with the system, giving you clues about how to improve engagement rates.
How to Improve User Retention
When building your app, focus on retaining existing users. In order to do this you need to enhance the user experience and make it easy for users to learn about new features and respond quickly to their needs.
Streamline the User Experience
If your app offers a complicated user interface then it is going to be hard for users to learn how it works and get the most out of your app. Simplify the process of using your app by making it easy for users to find what they need, complete the task and get the results.
Make it Easy for Users to Respond
In order to retain users you need to make it as easy as possible for them to do what they want. This means simplifying the user experience and making navigation a quick and simple process.
Make the App Easier to Use
Another thing you can do is to make the app easier to use. Simplify the user interface and make it easier for users to navigate. This will make it easier for users to find what they are looking for and at the same time provide them with useful information they will want to use.
Get Help With Your App
Improving the performance of your app does not have to be something that you work on alone. At KitelyTech, we work with companies that need help developing, managing, and improving their apps. Call us at (800) 274 2908 to discuss how we can help you wow your customers.
