SEO for local businesses is the most important step a business can take today, as it will help to drive targeted visitors to your website and increase the amount of revenue you make. Local SEO is now a major branch of internet marketing, and many companies are now realizing its importance and are investing in this growing area of online marketing. Implementing an effective Local SEO strategy will enable your local business to appear on the first page of Google. Here are some of the best practices which can be used by any business that is looking to optimize their local presence on the Internet in 2021.
Identify the Highest Performing Local Keywords
One of the best SEO techniques, and widely used, is to use keywords with the highest relevancy. For example, if you have the keyword “motor parts” in your web content, you want to make sure that your main keyword, “motor parts”, is present in your title, links, and images. With this advanced SEO technique, you will be able to achieve good search rankings because your website will be found in the first pages of the search results page.
Film Short Videos
The power of visual content is being seen in the increasing number of hits on YouTube. When a consumer searches for something on the net, the first thing that pops out from the search results is the video content. If you want your business to gain visibility over the digital world, you must make sure that your website video content is top notch. These videos can easily drive traffic to your website. You can use them as a medium for promotion and also as a means to build strong relationships with your target audience.
It doesn’t have to be expensive or complicated to create short videos. You can often use your smartphone to create very short videos to share on social media. The goal is to show local visitors more about your company, team, and location.
Research Your Target Market
In order to know your target market, you must research your audience first. First, find out what types of keywords they use when looking for products or services on the Internet. You can do this by using Google or any other search engine. Keyword research is the basis of any successful local SEO strategy. Also, learn about the geographical areas in which these people typically live by going to websites such as Bing, Yahoo, and MSN and researching keywords that apply to your target market such as” CA”, “CA realtor”, “CA house flipper”, “CA real estate agent”, “CA mortgage broker”, “CA realtor looking for”, etc. It is important that you know exactly what your target market wants do you can create content that specifically addresses these needs.
Create More Content Than Competitors
It is very important for you to do some research about your competitors. Find out what keywords they use in their website, analyze the strength of their keywords and use the same in yours, and you will certainly improve the ranking of your website in search engine results. Ideally, you would create more and higher quality content than your competitors do.
Test Ad Performance
Ad performance is important for any business, as the number of visitors to a site can have a direct impact on sales figures. By using A/B testing, you can understand that advertisements are having the greatest impact on your overall ad performance and focus your efforts on those ads. You should plan to stop paying for ads that do not have high ROI or find ways to improve their performance.
There are many different tools available for measuring ad performance. Google AdWords is an example of a tool that can be used to test your ad placement and performance. Using A/B testing, you can easily track and measure ad performance across your entire website or ad group. By setting parameters such as ad length and keyword frequency, you can quickly and easily determine whether or not your advertisements are impacting your conversion rates.
Google AdWords also offers advertisers the ability to split test different ad groups and this can provide even greater insight into how your ads are performing.No one is born an SEO expert. It takes practice, education, and real-world application, as well as close knowledge of relevant SEO tools.
Contact KitelyTech at (312) 254-8248 to learn more about how we can help you implement a high performing local SEO strategy that can generate leads and help you scale your business for growth in 2021. Working with a professional SEO agency can help to boost your small business SEO efforts this year.