When it comes to designing a website, many factors play a role in determining what content and features should be included on the website. Variables such as button designs, site colors, user flow, SEO, fonts, video, page performance, user experience [...]
People often ask why a custom software solution is better for your business than out-of-the-box software. An out-of-the-box software solution has its place in business – it takes less time to implement and can be less expensive than custom software [...]
Over 4 million apps are available on the Google Play and Apple Stores, meaning that trying to grab user attention via content has become even more of a challenge, and the ability to do so even more of a skill. [...]
Nowadays, a website is a fundamental marketing tool for every type of business. It is the online face of your company, and helps display your brand to visitors all over the world. For many, it will also be the first [...]
A good SEO strategy is vital in helping a business generate numerous qualified leads to its site and increasing a brand’s exposure. However, the art of SEO has become increasingly complex, and SEO agencies are often drafted in to help [...]
E-commerce stores are great for all sorts of businesses, even those that have traditionally only had a physical location. They offer the chance to quickly boost a company’s profit margins and reduce the large overhead costs associated with running a [...]
The amount of time American mobile users spend in apps is increasing, and in 2017 it was five hours a day with 5% of that time dedicated to shopping and lifestyle activities. More businesses are implementing mobile apps and often [...]
For those who are regretting not investing in Bitcoin during 2017, there is some good news for you. Analysts have predicted Bitcoin to reach somewhere between $50,000 and $100,000 this fiscal year. Other cryptocurrencies are on similar growth trajectories, and [...]
In this day and age, it is crucial to understand how the software development process actually works when managing such a project. To help CEOs, managers, or stakeholders navigate the software development procedure, let us highlight a few factors. 1. [...]
Many business owners have failed to understand the proven benefits of intuitive content management systems (CMS). In other cases, some businesses are tired of using complicated and tricky CMS. Not every CMS is created equal. Luckily, we’ve compiled a list [...]
In this technical age, most businesses understand the importance of business analysis in software development. Every team member plays an important role, but perhaps the most crucial role in a software development project is the business analyst. In the technology [...]
Many startups and small businesses are skeptical that a website will be beneficial enough to their organization to offset the expense of building one. Without knowing the actual benefits of a website, it is hard to know what an asset [...]
Irrespective of your need to design a software solution for a product or create an application to enhance business operations, it is a smart choice to outsource your software needs to a partner company. However, it is essential to choose [...]
Email marketing is considered to be the most widely used marketing tool with the potential to offer 400% ROI. Despite observing a significant shift of communication technology in the digital landscape, email messages have been around for a long time [...]
In just one year, 2015, quest for virtual assistants like Google Voice Search, GoogleNow, Siri and Cortana jumped from that statistical zero to 10% of overall search volume, globally. That is the equivalent of 50 billion searches a month being [...]
All businesses aspire to embrace improvement in growth as measured by visitors, revenue, and conversions. For businesses, expanding focus to include customers in a foreign market symbolizes growth. For the right business, geographically expanding is a relatively easy way to [...]
Over 50% of smartphone users activate their devices immediately after waking up. In recent times, effective UI/UX execution has changed the fate of mobile app development. An enticing user interface (UI) and user experience (UX) result in a mobile app [...]
“For the average app, search actually makes up the vast majority of installs” – Ankit Jain In 2016, the total number of applications downloaded from Apple’s App Store was nearly 25 billion. Similarly, the Android application downloads surpassed 90 billion. [...]
It goes without saying that transforming a startup vision into reality is a long, and often cumbersome, path. It all begins with a simple product idea and evolves until you release the first version of a software product. However, it [...]
Most of us perceive developers to be extremely analytical beings who code day and night, but there is more to the profession than robotically entering 0’s and 1’s into a computer. Inspiration, creativity, and innovation need to be added to [...]
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate! – Eric Siu With digitization and conventional business paradigms changing, inter-connectivity is essential for the success of businesses. [...]
There are varying schools of thought when it comes to how much attention should be paid to a business’s competitors. Some people tend to ignore the competition. On one hand, it could be a considered a distraction, and you might [...]
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