We’ve said it before and we’ll say it again: Google’s local search engine results pages (SERPs) are as competitive as they are important to the well-being of your business, especially if you’re running a brick-and-mortar shop. Fortunately, there are a [...]
As many e-commerce store owners have discovered, Google Analytics can be a powerful (free) tool. Like all tools, though, you must know how to utilize it to garner the greatest impact. So let’s take a few minutes to break down [...]
More Americans than ever own a cell phone: 95%. Our country also has a record number of citizens with smartphones at 77%. Combined with the 50% of Americans with tablets, it’s likely 8 in every 10 people continually engages with [...]
As we round the corner into the second half of 2017, let’s take stock of two changes to Google My Business (GMB) guidelines that will affect all businesses with listings on that platform. 1. Google My Business Messaging (US businesses [...]
Facebook is great. The 2 billion people who use the social media platform every month would probably agree. However, if you own an online business and are only using Facebook to ogle your friends wedding/baby/vacation photos and dog memes, you’re [...]
The most important decision you can make to determine the success of custom software is the development team you choose to undertake the project. After all, software is only as good as the team developing it. That being said, choosing [...]
In this day and age, if your business isn’t engaging with customers and strengthening your brand via social media, you’ll quickly become obsolete. When it comes to social media marketing, most brands tend to think of Facebook, Instagram, and Twitter [...]
“There’s an app for that.” How many times have you heard this catchphrase? It’s practically become the Millennial mantra. If you’ve thought about adding a mobile app to your business’s arsenal, you’re not alone. In fact, you’re in good company. [...]
Rumor has it there are over 200 ranking factors in Google’s search algorithm. Google is adamant there is no way to game the system, but careful research and testing shows otherwise. This SEO audit checklist does not encapsulate all 200 [...]
Marketing experts would have you believe that in order to execute an effective content writing strategy you just need high-caliber content. Unfortunately, it takes more than a beautiful webpage filled with great writing to generate traffic and leads. Research – [...]
Running an e-commerce business is quite popular among young entrepreneurs and those who have an established physical business. But want to spread wings online – all this because today we all live in a digital. Suppose you have an online [...]
Most entrepreneurs face a similar set of challenges when starting out: it’s often difficult to know how to divvy up your time and resources to achieve the greatest ROI and accelerate your sales. If you are wary of wasting precious [...]
Technology is always changing, and your business needs to evolve with it. It can be hard to stay abreast of the ever-shifting tech landscape. In the past three years, alone, changes to Google search algorithms have changed the game for [...]
For those in a hurry: yes. If you have a few more seconds to spare, read on to learn what responsive web design is, why it’s necessary for every website, and how it can help you and your business/blog/brand achieve [...]
The H-1B visa changes have been looming large since January. Now that the bill has passed, it’s imperative to understand how this policy change will affect you and your business. Because the ripples extend well beyond the technology industry. The [...]
Web design businesses like Squarespace, Wix, and Weebly have made a pretty penny shelling out cookie-cutter templates for Millennials and Baby Boomers, alike. Millennials with their coming of age in an uncertain economic environment and entrepreneurial spirits, and Boomers trying [...]
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