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Most of us perceive developers to be extremely analytical beings who code day and night, but there is more to the profession than robotically entering 0’s and 1’s into a computer. Inspiration, creativity, and innovation need to be added to [...]
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate! – Eric Siu With digitization and conventional business paradigms changing, inter-connectivity is essential for the success of businesses. [...]
There are varying schools of thought when it comes to how much attention should be paid to a business’s competitors. Some people tend to ignore the competition. On one hand, it could be a considered a distraction, and you might [...]
We all know that the current mobile or web applications market is saturated. It is designed to cater to one or more devices, operating systems, and users. This makes it challenging for the app developers to develop the right strategy [...]
Every business reaches the point where it make the decision of whether to employ in-house software developers or outsource technology partners. There are many advantages of hiring outside tech talent to manage ongoing product development efforts. The tech partner can [...]
The fact that we use our phones twice as many times as we think we do indicates that a lot of smartphone use seems to be habitual, automatic behaviors that we have no awareness of – Dr. Sally Andrews Major [...]
According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates. You might feel relaxed because you have a highly-functional business website with the latest features. In reality, however, this is just the beginning. You now have [...]
In business, as in life, people are loyal to the brands that earn their trust and respect. Based on today’s technological landscape, the first steps towards this relationship are on a company’s website. Below are six ways to leverage web [...]
Today more than ever, we find ourselves in an individualistic society. Thinking independently reigns supreme. Retailers are responding to consumers thirst for uniqueness. Many have removed branding from clothing in favor of letting the fit speak for itself. To this [...]
We weren’t the first to bring a comparison of SEO vs PPC advertising to the internet. We’ve blogged about it before, and we will again; SEO campaigns and PPC advertising are cornerstones of every successful e-commerce business. Both tactics are [...]
The term “SEO” gets thrown around a lot these days in the online business world. But what does it actually mean? This week, we’ll dive into some questions, complaints, and requests from small business owners frustrated with their local SEO [...]
Pay per click (PPC) advertising is a wonderful way to direct more qualified leads to your brand’s website. But, getting users to your site is just the first step. The best PPC campaigns will convert these leads into customers. PPC [...]
Welcome to Q4 2017. To help you kick off the most important quarter of the year, we at KitelyTech have compiled our 5 favorite digital marketing tools that won’t break the bank. Harness the power of these resources to spread [...]
We’ve talked about the factors that Google prioritizes in its search algorithm, and the importance of bolstering your business’s traffic with long-term, organic results courtesy of strong SEO campaigns. The bulk of SEO work is ongoing and involves regular updates [...]
We’ve established the importance of switching from HTTP to HTTPS to stay in good standing with Google’s newest algorithm rollout. This change will go into effect next week, in October 2017. Now let’s take a closer look at what exactly [...]
A coveted spot in the featured section of Apple’s App Store could mean the difference between rags and riches. There are over 2 million apps in the App Store, and counting. Getting noticed means more traffic. Increased traffic leads to [...]
It’s no secret that the best websites are those that cater to both the consumer and the search-engine crawlers. Form and substance are both necessary, with neither being sufficient. Looks shouldn’t be sacrificed for content, and vice versa. Sometimes it [...]
There is never a good time to call attention to the fact that your website is not secure. However, in the wake of the massive Equifax data breach, now is an especially bad time to do so. With 44% of [...]
The biggest competition that an online store faces is not from rival brands. But, from their very own customers! Customer experience is the trump card that helps an online store win customer minds and become a successful business. Shocking? Consider [...]
Mobile optimization. Mobile applications. Digital media marketing. Customer relationships management. Social media marketing. Pay per click advertising. Search engine optimization strategies. With so many technological facets seemingly necessary to your brand’s success, it can be hard to keep them all [...]
There is something satisfying about Google’s playful adherence to alphabetically-ordered dessert names for its progressive Android iterations. Yesterday’s announcement (during the solar eclipse) was no exception. Say hello to the Android 8.0 “Oreo”. The phone is billed as “smarter, faster, [...]
What is PPC advertising? It is fair to think of pay per click advertising (PPC) as search engine optimization’s (SEO) little brother. The two tactics are best combined in digital marketing strategy for a one-two punch. PPC advertising provides an [...]
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