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Our Blog

Dec 7

5 Strategic Practices To Get The Most From a Development Team

Most of us perceive developers to be extremely analytical beings who code day and night, but there is more to the profession than robotically entering 0’s and 1’s into a computer. Inspiration, creativity, and innovation need to be added to [...]

Dec 5

Off-Page SEO 101: Tips And Tricks To Boost Your Business

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate! – Eric Siu With digitization and conventional business paradigms changing, inter-connectivity is essential for the success of businesses. [...]

Nov 27

Efficient Ways And Tools To Compare Your Website With Your Competitors

There are varying schools of thought when it comes to how much attention should be paid to a business’s competitors. Some people tend to ignore the competition. On one hand, it could be a considered a distraction, and you might [...]

Nov 14

4 Things to Consider Before Developing a Mobile Application

We all know that the current mobile or web applications market is saturated. It is designed to cater to one or more devices, operating systems, and users. This makes it challenging for the app developers to develop the right strategy [...]

Nov 10

Best Ways for Software Developers and Product Owners to Collaborate

Every business reaches the point where it make the decision of whether to employ in-house software developers or outsource technology partners. There are many advantages of hiring outside tech talent to manage ongoing product development efforts. The tech partner can [...]

Nov 9

5 Ways Mobile Applications Have Changed The Outlook of Marketing

The fact that we use our phones twice as many times as we think we do indicates that a lot of smartphone use seems to be habitual, automatic behaviors that we have no awareness of – Dr. Sally Andrews Major [...]

Nov 3

5 Best Techniques to Convert More Website Visitors Into Subscribers

According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates. You might feel relaxed because you have a highly-functional business website with the latest features. In reality, however, this is just the beginning. You now have [...]

Oct 31

Web Design Customers Can Trust

In business, as in life, people are loyal to the brands that earn their trust and respect. Based on today’s technological landscape, the first steps towards this relationship are on a company’s website. Below are six ways to leverage web [...]

Oct 25

Capitalize on LinkedIn’s Sales Navigator to Spike B2B Sales

Today more than ever, we find ourselves in an individualistic society. Thinking independently reigns supreme. Retailers are responding to consumers thirst for uniqueness. Many have removed branding from clothing in favor of letting the fit speak for itself. To this [...]

Oct 23

3 E-Commerce AdWords Strategies to Beat the PPC Plateau

We weren’t the first to bring a comparison of SEO vs PPC advertising to the internet. We’ve blogged about it before, and we will again; SEO campaigns and PPC advertising are cornerstones of every successful e-commerce business. Both tactics are [...]

Oct 12

How to Get Small Businesses Big Results with Local SEO Plans

The term “SEO” gets thrown around a lot these days in the online business world. But what does it actually mean? This week, we’ll dive into some questions, complaints, and requests from small business owners frustrated with their local SEO [...]

Oct 6

4 AdWords Tips that Will Add to your Bottom Line

Pay per click (PPC) advertising is a wonderful way to direct more qualified leads to your brand’s website. But, getting users to your site is just the first step. The best PPC campaigns will convert these leads into customers. PPC [...]

Oct 3

6 Free Must-Have Digital Marketing Tools That Grow with Your Business

Welcome to Q4 2017. To help you kick off the most important quarter of the year, we at KitelyTech have compiled our 5 favorite digital marketing tools that won’t break the bank. Harness the power of these resources to spread [...]

Sep 28

A Comprehensive SEO Checklist for Web Development

We’ve talked about the factors that Google prioritizes in its search algorithm, and the importance of bolstering your business’s traffic with long-term, organic results courtesy of strong SEO campaigns. The bulk of SEO work is ongoing and involves regular updates [...]

Sep 26

Advantages of Switching to HTTPS - in Addition to Google’s “not secure” Update

We’ve established the importance of switching from HTTP to HTTPS to stay in good standing with Google’s newest algorithm rollout. This change will go into effect next week, in October 2017. Now let’s take a closer look at what exactly [...]

Sep 22

8 Ways to Score with a Feature in the App Store

A coveted spot in the featured section of Apple’s App Store could mean the difference between rags and riches. There are over 2 million apps in the App Store, and counting. Getting noticed means more traffic. Increased traffic leads to [...]

Sep 19

3 Web Design Blunders That Stop SEO in its Tracks

It’s no secret that the best websites are those that cater to both the consumer and the search-engine crawlers. Form and substance are both necessary, with neither being sufficient. Looks shouldn’t be sacrificed for content, and vice versa. Sometimes it [...]

Sep 14

Implement HTTPS on Your E-Commerce Site, or Watch it Crumble With New Chrome

There is never a good time to call attention to the fact that your website is not secure. However, in the wake of the massive Equifax data breach, now is an especially bad time to do so. With 44% of [...]

Sep 8

6 Ultimate UX Tips To Impress Customers With A Great Online Shopping Experience

The biggest competition that an online store faces is not from rival brands. But, from their very own customers! Customer experience is the trump card that helps an online store win customer minds and become a successful business. Shocking? Consider [...]

Aug 31

To App or Not to App: What’s Right for your Brand?

Mobile optimization. Mobile applications. Digital media marketing. Customer relationships management. Social media marketing. Pay per click advertising. Search engine optimization strategies. With so many technological facets seemingly necessary to your brand’s success, it can be hard to keep them all [...]

Aug 24

Android’s 8.0 "Oreo" Worthy of Namesake as Fast Fan Favorite

There is something satisfying about Google’s playful adherence to alphabetically-ordered dessert names for its progressive Android iterations. Yesterday’s announcement (during the solar eclipse) was no exception. Say hello to the Android 8.0 “Oreo”. The phone is billed as “smarter, faster, [...]

Aug 23

3 Reasons to Stop Reading & Invest in PPC Advertising Now

What is PPC advertising? It is fair to think of pay per click advertising (PPC) as search engine optimization’s (SEO) little brother. The two tactics are best combined in digital marketing strategy for a one-two punch. PPC advertising provides an [...]

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