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Category: Blog

03 Aug 2017
conversion optimization

Leveraging Google Analytics for Conversion Optimization

As many eCommerce store owners have discovered, Google Analytics can be a powerful (free) tool. Like all tools, though, you must know how to utilize it to garner the greatest impact. So let’s take a few minutes to break down the ways in which Google Analytics can be put to use in your conversion optimization [...]
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27 Jun 2017
3 easy steps for content writing

Content Writing (Like This) in 3 Easy Steps

Marketing experts would have you believe that in order to execute an effective content writing strategy you just need high-caliber content. Unfortunately, it takes more than a beautiful webpage filled with great writing to generate traffic and leads. Research - based on a sample size of 100,000 randomly selected posts - shows that less than [...]
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22 Jun 2017
email marketing tips

4 Easy Email Marketing Steps to Boost Sales

Most entrepreneurs face a similar set of challenges when starting out: it’s often difficult to know how to divvy up your time and resources to achieve the greatest ROI and accelerate your sales. If you are wary of wasting precious time and resources, yet understand the importance of generating lucrative marketing strategies, email marketing is [...]
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19 May 2017
h1-b-visa

The Truth Behind the H-1B Visa

The H-1B visa changes have been looming large since January. Now that the bill has passed, it’s imperative to understand how this policy change will affect you and your business. Because the ripples extend well beyond the technology industry.   The most obvious repercussion of the H-1B visa limitations means any foreign specialists you have [...]
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04 May 2017
WEB DESIGNER CAN DO

WHAT CAN A PROFESSIONAL WEB DESIGNER DO THAT I CAN’T?

Web design businesses like Squarespace, Wix, and Weebly have made a pretty penny shelling out cookie-cutter templates for Millennials and Baby Boomers, alike. Millennials with their coming of age in an uncertain economic environment and entrepreneurial spirits, and Boomers trying to adapt to the ever-advancing technological landscape…on a budget. But, as every good businessperson knows, it’s [...]
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