Category: Social Media

04 May 2018
facebook ads

Facebook No Longer Allows Ad Targeting With Third-Party Data

After the recent disaster with Cambridge Analytica and user’s data, Facebook is shutting down Partner Categories. But what are Partner Categories? And what does this mean for Facebook’s third-party advertising? Keep reading to find out. What are Partner Categories? Partner Categories are a form of target-specific advertising that allowed third-party data companies to release client [...]
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25 Oct 2017
LinkedIn’s Sales to Spike B2B Sales

Capitalize on LinkedIn’s Sales Navigator to Spike B2B Sales

Today more than ever, we find ourselves in an individualistic society. Thinking independently reigns supreme. Retailers are responding to consumers thirst for uniqueness. Many have removed branding from clothing in favor of letting the fit speak for itself. To this end, “sponsored”, paid, PPC, and Google AdWords ads exist in a sort of grey area. [...]
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27 Jul 2017
instagram for business

Turn Instagram into Insta Gold for your Small Business

Searching for broad-spectrum ways to integrate Instagram into your social media marketing strategy can be overwhelming, especially for beginners. Read on to discover the basics of marketing your brand on Instagram - whether that’s your personal image or the Fortune 500 company account you manage. As with every social media platform, the name of the [...]
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20 Jul 2017
facebook e-com marketing

5 Ways to Use Facebook to Sell More from Your E-Comm Store

Facebook is great. The 2 billion people who use the social media platform every month would probably agree. However, if you own an online business and are only using Facebook to ogle your friends wedding/baby/vacation photos and dog memes, you’re not maximizing its potential. Here are five ways to invest in Facebook - specifically, Facebook [...]
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13 Jul 2017
How Pinterest Useful For Brands

How is Pinterest Useful for Brick-and-Mortar Brands?

In this day and age, if your business isn’t engaging with customers and strengthening your brand via social media, you’ll quickly become obsolete. When it comes to social media marketing, most brands tend to think of Facebook, Instagram, and Twitter as the big 3. However, other social media outlets can have a significant impact on [...]
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