Category: Social Media

After the recent disaster with Cambridge Analytica and user’s data, Facebook is shutting down Partner Categories. But what are Partner Categories? And what does this mean for Facebook’s third-party advertising? Keep reading to find out. What are Partner Categories? Partner Categories are a form of target-specific advertising that allowed third-party data companies to release client [...]

Today more than ever, we find ourselves in an individualistic society. Thinking independently reigns supreme. Retailers are responding to consumers thirst for uniqueness. Many have removed branding from clothing in favor of letting the fit speak for itself. To this end, “sponsored”, paid, PPC, and Google AdWords ads exist in a sort of grey area. [...]

Searching for broad-spectrum ways to integrate Instagram into your social media marketing strategy can be overwhelming, especially for beginners. Read on to discover the basics of marketing your brand on Instagram - whether that’s your personal image or the Fortune 500 company account you manage. As with every social media platform, the name of the [...]

Facebook is great. The 2 billion people who use the social media platform every month would probably agree. However, if you own an online business and are only using Facebook to ogle your friends wedding/baby/vacation photos and dog memes, you’re not maximizing its potential. Here are five ways to invest in Facebook - specifically, Facebook [...]

In this day and age, if your business isn’t engaging with customers and strengthening your brand via social media, you’ll quickly become obsolete. When it comes to social media marketing, most brands tend to think of Facebook, Instagram, and Twitter as the big 3. However, other social media outlets can have a significant impact on [...]