Most business owners know the importance of having a website, as customers often use websites to find out more about a small business or even to place an order. Using relevant search terms, customers can find the website. Without a [...]
YouTube continues to gain popularity each year, especially as more people cut their cable bills and rely on the internet and mobile streaming apps for entertainment. This creates an opportunity for companies to distribute content and leverage keyword searches to [...]
Publishing high-quality social media content is important if you want to build a large group of followers and have the best chances of having people engage with your content. Fortunately, creating high-quality social media content does not have to be [...]
Most business owners and marketers recognize the important role of social media marketing as a part of growing their online presence. Yet, many business owners do not feel that they get an adequate amount of return on their investment to [...]
Social media is one of the easiest and most effective ways to maintain an active online presence. It’s free and there is a great chance that your audience is already using social media platforms so it makes sense to connect [...]
When it comes to social media platforms, Twitter finds itself in an odd position compared to all of the others. For a social media platform, it gives you the most restrictive set of rules for making content by putting such [...]
Digital ad campaigns can be an effective way to spread the word about what your company, brand, or business is doing. That is why many organizations rely on campaigns for their marketing needs. The key to a successful campaign is [...]
Google My Business is a network for profiles for businesses. In essence, it is like LinkedIn but only for businesses. If you own or run a business, it is one of the places where you should invest your time and [...]
Social media is becoming the engine that drives business growth and development. If you want your business to continue to grow in the new year, then you will likely need a new social media management strategy. That way, you can [...]
Every time you read about ways to develop your business, there is the inevitable mention of your brand. Your brand is essential to the function of your business in so many ways, but few sources talk about how a brand [...]
Augmented Reality (AR) apps are growing in popularity as mobile devices become more powerful and affordable. By combining data overlays with the real-world environment, the possibilities for development are seemingly endless. Companies are taking notice and finding ways of creating [...]
Every social media platform has a unique take on sharing information and driving business. Your company can use Pinterest to engage with its audience and create a brand through thoughtful and well-crafted content. Like other social media platforms, there are [...]
Digital assets, like websites and software, are rarely ever developed by a single person. It takes a team to develop and cover all of the nuances of systems development and to get everything just right. This is especially true on [...]
SEO (search engine optimization) is an essential part of making any business function, but there seems to be an idea floating around that social media doesn’t need SEO. Companies develop SEO rich content for their blogs and websites but toss [...]
Social media channels can be an effective way of expanding your business’s reach and sales potential if you can properly manage them. Companies want to capitalize on the benefits of social media, but many do not have the systems in [...]
In the last stretch of 2020, many companies are planning for the future and analyzing the current trends to see what will be important next year. 2020 is full of trends that are changing how we do things in business [...]
When people talk about social media platforms, they usually think of Facebook, Instagram, and Twitter. They get a lot of attention and can be helpful in growing in business, but LinkedIn is a better way to grow professional networks and [...]
The influence of social media can be found just about everywhere in business these days. Companies of all sizes are trying to cash in on their social media accounts by driving engagement with customers and increasing sales. However, there are [...]
COVID-19 has made it clear to many people why online learning is one of the best things to happen to education in the last 100 years. However, it is just one of the most recent incidents to make it clear [...]
Sales and marketing training can be a rough hurdle for companies. After all, constantly changing product schemes and continuous new recruitment can make it challenging to train employees effectively and quickly. However, when sales and marketing is prioritized, this can [...]
Training your staff members or creating an online learning platform is easier than ever with the vast number of platform options available. Each platform has its own design and appeal, but many of them share similar features. Depending on your [...]
2020 is a year for changes for everyone, especially in the eLearning industry. With more companies looking for ways to expand their workforce’s ability to work from home, and customer bases to learn from anywhere, learning management systems (LMS) are [...]
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