When it comes to designing a website, many factors play a role in determining what content and features should be included on the website. Variables such as button designs, site colors, user flow, SEO, fonts, video, page performance, user experience and overall design play a large role in creating a flowing website. Out of all [...]
Continue Reading Many startups and small businesses are skeptical that a website will be beneficial enough to their organization to offset the expense of building one. Without knowing the actual benefits of a website, it is hard to know what an asset an online presence can be. In the old school of thinking, owners of small, referral-based businesses don't see [...]
Continue Reading In business, as in life, people are loyal to the brands that earn their trust and respect. Based on today's technological landscape, the first steps towards this relationship are on a company’s website. Below are six ways to leverage web design to garner trust, loyalty, and respect among customers. 1. Have a polished web design [...]
Continue Reading It’s no secret that the best websites are those that cater to both the consumer and the search-engine crawlers. Form and substance are both necessary, with neither being sufficient. Looks shouldn’t be sacrificed for content, and vice versa. Sometimes it can be hard to know exactly what constitutes as form with Google’s ever-changing algorithm. However, [...]
Continue Reading The biggest competition that an online store faces is not from rival brands. But, from their very own customers! Customer experience is the trump card that helps an online store win customer minds and become a successful business. Shocking? Consider this statistic from Barilliance. Approximately 71.39% customers abandon their online shopping carts without completing the [...]
Continue Reading For those in a hurry: yes. If you have a few more seconds to spare, read on to learn what responsive web design is, why it’s necessary for every website, and how it can help you and your business/blog/brand achieve your goals. What is responsive web design? Responsive website design allows a website to [...]
Continue Reading Web design businesses like Squarespace, Wix, and Weebly have made a pretty penny shelling out cookie-cutter templates for Millennials and Baby Boomers, alike. Millennials with their coming of age in an uncertain economic environment and entrepreneurial spirits, and Boomers trying to adapt to the ever-advancing technological landscape…on a budget. But, as every good businessperson knows, it’s [...]
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