The market today is more competitive than ever, especially with everything going virtual. Aiming to satisfy every picky customer online in order to grow your business is nearly impossible…
Thanks to the advent of CRM (customer relationship management) technology, small and midsize businesses can now capitalize on marketing and business analytics too. By employing software programmed to analyze and track customer feedback, business owners are granted insight into their customers’ every need, and are thereby better equipped to meet those needs in the future.
CRM technology has already promoted so much growth, in fact, that its global market share is predicted to reach $94.4 billion by 2027. Wondering how you can employ CRM software to expand your business? Keep reading to learn more about how you can benefit from CRM technology, along with the top 5 ecommerce CRM software for businesses in 2022.
What is Ecommerce CRM Software?
As previously stated, CRM software analyzes customers on a variety of levels. From shopping preferences to likeliness to buy, CRM monitors customer activity and feeds it back to you, the business owner. Using this well of data, you can more easily boost sales, improve customer satisfaction, cater to specific customer interests, build customer loyalty, and, in the long run, increase profitability.
This is especially important if your business functions primarily in ecommerce. With a good CRM tool in place, you can bridge the natural disconnect created by online shopping and begin to build an actual relationship with your loyal customer base. At the end of the day, the relationship your customers have with your business is what translates to whether or not your business succeeds.
Top 5 Ecommerce CRM Software for Business Growth
One of the go-to choices for ecommerce businesses, Salesforce provides several useful features not found in other CRM solutions. Other than its common features, like workflow creation and contact management, Salesforce provides collaborative tools, opportunity tracking, targeted promotions, customer engagement analytics—even its intuitive dashboard is mobile-friendly. Salesforce has grown into such a CRM giant that in 2020 it produced Salesforce Commerce Cloud. This cloud-based platform enhances your Salesforce potential with helpful features like content management, social media integration, and comprehensive pricing.
However, it is worth noting that Salesforce itself can be a pricing headache. The CRM’s cost often spikes each time a new feature is added, which can grow tiring over time. But the cross-functional insights Salesforce has to offer are often worth each price upgrade, as they always serve to enhance customer experience and retention.
This CRM solution is widely popular for its versatility, and has something to offer businesses of any size. Its rich toolkit of features, which ranges from standard to advanced, allows you to tailor your CRM to fulfill your company’s exact needs. However, for some users, Zoho’s vast range of features can be a bit overwhelming.
But a redeeming aspect of Zoho is its seamless integration with social media and WordPress. With Zoho, you can boost your ecommerce and adjust your marketing efforts in a data-driven direction, all while saving time and workforce energy. Zoho is especially useful for smaller businesses without much CRM expertise. It’s inexpensive and capable of handling any customer-based need.
While the previous two CRMs listed are fantastic for smaller businesses, Hubspot was designed with larger ecommerce businesses in mind. So if you already own a strong business and are now just looking to scale larger, Hubspot is the best CRM option for you. While it includes all the standard CRM features, it emphasizes financial forecasting, upgraded content creation, social media sharing, and lead capturing.
Hubspot offers a free trial to begin, that way you can see if the CRM fits your business needs. Following that, the price you pay will vary based on the sales features and marketing automations you select—the software itself is free.
The main benefit of Capsule is its ease of integration with other apps you might have in your ecommerce store, like MailChimp, Google G Suite, or Zapier. In fact, this CRM solution was created with integration in mind. But another strong advantage Capsule has to offer is its sales forecasting and lead management, which are customized specifically for ecommerce and help you monitor sales pipelines and track interactions with customers. The best part: Capsule offers a free version equipped with all its basic features.
This last one is the most user-friendly, free from the complexities and high price tags most other CRMs boast. It’s the simplicity of Pipedrive that makes it the perfect starting CRM if you are a small or medium-sized business owner. Pipedrive comes with all the standard features for optimal e-commerce, and even enables workflow automation and customizable options—although Pipedrive’s capabilities here are slightly more limited than in other CRM software solutions. All in all, this is the ideal choice for ecommerce beginners.
Staying up-to-date in the software industry is a full-time job. That’s why many companies turn to business partners like KitelyTech, INC. for assistance. At KitelyTech, INC., we work with companies to develop and implement new software solutions. Call us at (800) 274 2908 to discuss your business’s software needs and find out how we can help.