E-Commerce SEO Tips to Improve Organic Performance

May 29
2020
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Times are very uncertain right now. People are losing their jobs. Businesses and schools are closed. Some industries – especially travel and tourism – are being hit especially hard. Conversely, other businesses – especially ones that are e-commerce or service driven – are thriving.

But what does it take to sustain business success in e-commerce? SEO tips for e-commerce websites can be invaluable. It’s impossible to overstate the importance of SEO in e-commerce. In fact, SEO drives most of the traffic and revenue for a wide variety of brands. If done right, SEO can be instrumental to the success of a business. In this article, we will walk you through some e-commerce SEO tips any business can benefit from.

Update Your Business Listings

Now more than ever, it’s imperative that you manage your business hours and store closures. Regulations that govern stores are always changing, so it may be a good idea for your business to update its store hours through local search SEO. Especially if your business is temporarily closed or has recently changed its hours, local search can be critical. In the long run, you should optimize your business listings so that they appear in local search results and location-based queries – this is one of the more crucial e-commerce seo tips. Getting positive reviews, updating your information, using citations, and having optimized and localized content are also very important.

Adding Structured Data

When it comes to SEO tips for e-commerce websites, adding and updating structured data is very important. Recently, Google added new types of event schema for virtual, postponed and canceled events. You can add the code to your web page and the information will be updated in the SERPs. If you or one of your clients is dealing with a cancellation as a result of the virus, submit feedback in regards to the incorrect time and date

Doing a Technical Audit

When we talk about the importance of SEO in e-commerce, we need to address the issues that can plague e-commerce sites. There are multiple issues that can harm e-commerce platforms and stop them from getting good visibility in search result pages. There are a few common issues that always pop up in relation to this, like duplicate content as a result of faceted URLs being indexed and improperly canonicalized. Also, you might not have the right redirect strategy. Sometimes, brands delete a page when a product is out of stock, which is not the right thing to do. Instead, a decent redirect strategy should be set up and put into place. Often, sites can experience poor load times because of a number of scripts that are running that don’t need to be running, which increases the page’s load time. Heavy images can also be problematic.

Sometimes, XML sitemaps do not automatically update to add new product pages and categories. When your site has a good structure, your pages should get picked up regardless, but XML sitemap can help – especially if you have a site with many pages. Also, pages might not be marked up with a correct product schema. Or, a bad url structure with lots of parameters and extra folders can be caused by your CMS. With a technical audit, you can catch all of these errors.

Creating Content and Optimizing It

When it comes to on-page tips for e-commerce websites, creating and optimizing high-quality content that satisfies users has never been more important. Many e-commerce sites have product pages and descriptions. In fact, even category pages have a limited amount of content. Users often have questions, the answers to those questions should be taken into account when it comes to devising the content strategy that will make your content and pages more holistic and well-rounded. More often than not, not everyone visiting your site is in the purchase phase. Some users are just seeking out information, and they want to know more about the product before they buy it. If your site does not contain information about your product and answer questions users have, why should they buy your product?

If you are interested in learning more about e-commerce, and the importance of SEO in e-commerce, consider contacting KitelyTech today, KitelyTech is well-versed in e-commerce, SEO, and other emerging tech platforms and tools, KitelyTech also has a proven track record when it comes to working with entrepreneurs and helping them turn their business goals into a reality. Contact KitelyTech today to learn more.

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