When people talk about social media platforms, they usually think of Facebook, Instagram, and Twitter. They get a lot of attention and can be helpful in growing in business, but LinkedIn is a better way to grow professional networks and businesses. It is dedicated to professionals and businesses, which is why its platform is better for business-focused content.
Businesses that are using LinkedIn for marketing and business growth find that the process is easier and more focused than with other platforms. For you, it is an opportunity to have a dedicated channel that is all about your business in a place where professionals go to find business solutions. With the right strategy, you can capitalize on LinkedIn’s business-focused environment. Here are some effective LinkedIn marketing hacks to grow your business.
Optimize Your Company Page
The key to growing your business through LinkedIn is through marketing. To do this, you have to make good use of the LinkedIn marketing tools made available to you through the platform. One LinkedIn gives you everything that you need to have a robust presence online, including a page just for your business. This is your home on LinkedIn, and you want to make it as much of a reflection on your business as possible.
To be successful, your business page should be more than just a branded page about your business. You want it to be the most useful tool for finding out what your business is all about. That means including branding, important information, links to relevant pages, and content that ranks well and explains your company to customers. As you create your business page, make sure that all of the important information is on there. There is no way that you can use LinkedIn for marketing if no one is able to get in touch with you.
Create LinkedIn Groups
Effective marketing does more than try to sell to customers. One of the best business hacks that you can use is to improve the industry as a whole with your knowledge. By contributing to the conversations happening in your industry, you become a source of knowledge that others can rely on and interact with. This is what potential customers want to see from companies. They do not want to be sold to, they want to partner with someone who knows what they are doing.
Your company can fill this position as an approachable industry expert by adding to the conversation rather than focusing only on selling. Do this through Linkedin Groups, which are designed to bring together people that want to talk about a specific topic. Businesses can start groups as well, which you can use to create a conversation that is relevant to your business and industry. As more people join the group, they will want to interact with you. It is a natural way to bring people closer to your company and make them more interested in what you have to offer.
Create the Best Content That You Can
The old phrase “content is king” is still very true when it comes to the internet. The better your content is, the more of an impact it will have. The companies that succeed at marketing through LinkedIn are the ones that consistently create the best content that they can and release it to their communities regularly.
Great content consists of two things: timeliness and quality. High-quality content is content that is well written and provides plenty of value in exchange for the cost of viewing it. This is where the majority of your effort is spent trying to create high-quality content that will rank well with search engines. It is also important to make sure that the content is good for readers as well since you will get more value out of articles that readers think are high-quality, not just search engines. Timeliness also plays an important part in the quality of your work since readers want content on a regular, predictable basis.
Engage Your Audience
Above all else, make the effort to engage with your audience as much as possible. Your audience is the lifeblood of your social media channels. If the audience is happy, then you will be successful.
Audiences are happy when they are engaged by companies in a non-sales focused way. Engagement is not as hard to cultivate as many businesses think. There are many ways to create engagement from clicking buttons to searching for websites. Be creative when you look for ways of engaging customers. There are so many companies trying to draw them in, they may be fatigued by the sheer number of companies looking to connect.
Grow Your Business with KitelyTech
At KitelyTech, our team of LinkedIn coordinators can help you find new ways of growing your business. We have the experience and the resources to help you attract a wider audience. Give us a call at (312) 254-8248 to discuss your business development through LinkedIn.