Email marketing is considered to be the most widely used marketing tool with the potential to offer 400% ROI. Despite observing a significant shift of communication technology in the digital landscape, email messages have been around for a long time and are here to stay.
Relatively, the strategies and format used by marketers for effective email marketing have evolved over the passage of time. In today’s time, there is a plethora of information due to the abundance of unprecedented data available digitally. Therefore, to stand out amidst the clutter, it is important to make your email communication stand out.
As per recent statistics, email marketing has a significant impact on the frequency of order, size of the purchase, repeated sales and revenues.
While email marketing improves overall sales and revenue, it also helps in building and nurturing a customer base. Ideally, all you are required to do is design a campaign that appeals to your intended audience. Your email communication needs to add value; if it does, you will observe a significant upsurge in your business goals.
STRATEGY 1: MAKE AN OFFER
Most businesses, especially e-commerce businesses, have to make offers to their target audience whenever they send an email message. This is not specific to business type, but it is important to make offers in your emails if you want your email marketing campaign to be successful.
The purpose of the offer is to force people to get something that matches their style or preference. Your email message could include a discount or coupon for a particular brand or on all items so that they are willing to spend on your platform.
It is important to understand that if you never include an offer to your customers in your email marketing strategy, you could very likely struggle to make sales. Thus, it is recommended to include them and combine it with the next strategy we are going to discuss.
STRATEGY 2: ALWAYS INCLUDE COMPELLING CONTENT
Above all, businesses and bloggers rely heavily on content to be included in their email marketing strategy. This is because, in this digital era, content is king!
A piece of content, such as an infographic, blog, report, article, etc are created and shared with the relevant users via an email message. If not, the emails have to be content-rich themselves.
Indeed, content makes for a great marketing tool overall. Whether it is through email marketing or digital marketing, content has to be created, curated, and included in email marketing if you want your business to thrive. When used effectively, people will start considering you as a credible source, which will become your selling point.
However, do not just stick to content; an effective email marketing campaign goes beyond offers and content. Your primary goal should be to build relationships with your customers.
STRATEGY 3: BUILD RELATIONSHIPS
It is crucial to build strong ties with your leads if you want to gain the competitive edge in this ultra-competitive market. This can be done if you effectively use the previous two email marketing strategies to gain maximum traction.
WHY IS EMAIL MARKETING EFFECTIVE?
Global reach: When your target audience joins your email marketing list through different CTAs, such as subscribing to a newsletter, you can reach them whenever you want. Email marketing is effective because this is where you can actually deliver what you want to communicate to your customers, directly to their inboxes. In the case of Facebook or Twitter, users who are liking your page will not necessarily be seeing your regular updates. With email marketing, you have a chance for users to give your brand their full attention.
Greater flexibility: Regardless of business type, size, and nature – an effective email marketing campaign will bring you success. Whether you sell electronics, houses, or consulting services, you are guaranteed greater sales if you utilize this tool appropriately.
Minimal risk: In the era of digital marketing, top marketers design campaigns that cost anywhere between $2,000 and $10,000. With email marketing, the cost is lower, and the results are guaranteed.
Contact KitelyTech today to discuss the details of how we can add value to you and your online business.