Over 50% of smartphone users activate their devices immediately after waking up.
In recent times, effective UI/UX execution has changed the fate of mobile app development. An enticing user interface (UI) and user experience (UX) result in a mobile app design that has a sleek look and feel. In this day and age, the majority of the mobile applications are designed and developed while keeping UI and UX in mind.
When we talk about User Experience or UX, it is the process of creating a design that improves the overall usability and provides adequate functionality, resulting in enhanced customer satisfaction. It is important that the interaction between a user and mobile application be smooth. The user experience caters to every aspect of end-user interaction in terms of the mobile app. A designer, specializing in user experience, conducts research on different mobile applications that are relevant to an industry where user requirements need to be catered to.
On the other hand, the User Interface (UI) is the entire look and feel of the mobile application. In simpler words, the design and presentation of your mobile application falls under UI. UI designers are more focused on the graphic design of the application.
For mobile apps to be successful in the market, it is important that users enjoy their experience when they interact with the application. The visual appeal should be impressive, ensuring that an appropriate balance between UI and UX is maintained. Therefore, businesses or startups should carefully look for a vendor who is an experienced mobile application developer – and they have the knowledge to incorporate both – UI and UX effectively, for a seamless experience.
WHY IS UI/UX DESIGN EFFICIENCY IMPORTANT?
It is important for a business or startup to offer a pleasant experience to their intended audience if they want to make their mobile apps successful. With a mobile application, businesses seek to create a brand image, that will, in turn, generate traffic and revenues.
A well-designed mobile application offers a seamless and enhanced user experience to the target audience because of user-friendly design interface. An appropriate balance of UI/UX design can help you attract more users to your mobile application.
IMPORTANT UI/UX DESIGN ASPECTS
Some of the important aspects of UI/UX design are as follows:
- Do not use complicated elements, style, or visuals in your application. For instance, if the language or visual is not simple, you will be limiting your fan base.
- If you have hired a professional UI/UX designer, they will cover almost every aspect of the end-user interaction with the application. Furthermore, the end-user should understand the ongoing processes when they are using the application. The most basic example is of loading content – the users should know that something is loading through visuals (e.g. Apple’s spinning rainbow wheel). The key to achieving the best design is by considering the time of users and how they would want your application to work.
- Mobile application development moves beyond attractive designs. It needs to have a seamless flow of users with actions and content. The most important thing that every application must include is ease of use it offers to the users.
- Uniformity of the overall mobile app UI is necessary. This will help your users to determine the usage pattern, allowing them easy access to the information they are looking for.
For a mobile application, UI and UX play an integral role that allows your app to outshine and stand out from the competitors. In addition, they are the primary differentiators that helps businesses accomplish their goals of creating brand identity and values through their mobile application. Therefore, having a synchronized UI/UX of the mobile app will not only help you attract more users but will result in customer satisfaction.
Contact KitelyTech today to discuss the details of how we can add value to you and your online business.