One way that many companies try to increase their search engine rankings is by optimizing their listings. There are specific steps that are taken to do this, but you may not be able to see that just by looking at the listings. You want to be sure that your listings are well laid out so that they are useful for customers and will rank well with search engines. To provide the most benefit for your company, then you may need to verify that all of your listings are optimized. Here’s how to check local listings for optimization.
Check for Essential Components
The first step to checking your local listings for optimization is to ensure that your listings include all of the essential components for SEO. Most search engines require three basic components: your company’s name, a physical address, and a phone number where it can be reached. Without all three of these components being present, easy to find, and accurate, you will likely not rank well in search engines since it will be more difficult for customers to find you.
Aside from these three components, there is other important information that you can include. Other components you’ll want to add are:
- ZIP Code: Having your Zip Code listed could make it faster for customers to tell where your business is without knowing the exact address. Customers like having a ZIP Code because they can tell instantly if your business is within driving distance.
- Website: Including a link to your website makes it easier for customers to find more information about your company. It is also an effective way of creating more links for your website across the Internet, which can help your ranking.
- Hours of operation: Including the hours that your company is open helps customers determine when you will be available to help them.
All of these pieces of information are the ones that customers look for when they investigate your company online. If a company provides the right information about itself in listings, customers are more likely to engage with that company on a deeper level. Search engines take this into account and will likely rank you higher if you have more information that can help customers.
Check Multiple Listings for Consistency
It is likely that you have multiple listings online. While this can help increase your traffic and your search engine rankings, it will only be effective if those listings are consistent. Search engines do not like listings that have conflicting information because it will be confusing for customers.
If you have multiple listings for your company, check to make sure that all the listings are consistent in terms of accuracy and content. Try to include all of the relevant information about your company in every listing. That way, customers will be able to have the same information no matter where they find your company online. Search engines will take this into account when they review all of the places that your company appears online.
Be Efficient with Online Tools
The more listings you have online, the more difficult it will be to find all of the references to your site. You can make this process easier by using online optimization checking tools to check multiple listings quickly. There are many tools online that you can use to check the listings.
Depending on the type of listing that you want to check, there may be specific tools designed for different platforms. For example, Amazon has the tools to check listings for optimization across the site. Google also has a tool for checking listings before, but the online and you can recheck them once they are online. Multiple search engines and many of the larger websites with extensive search capabilities have their own tool specially built for their platforms. See if you can access the tools to speed up the process of checking your listings.
Use the Free Listing Services
There are online listing services and platforms that are completely free to use. These services are designed to make it easy for companies to be found online. Many of the major search engines have some type of service that you may be able to use to improve your visibility. These services also require an investment in time to learn how to use and to get the most out of them. Generating listings and content for your company can be a difficult task if you don’t have the time or resources to focus on it. You may be missing out on a lot of benefits if you do not. Fortunately, there are companies that can help.
Get Help with Your Listings and Content
At KitelyTech, we offer services that can help you develop content online that keeps your company relevant and engaged with customers. SEO plays a major role in how successful your company can be, especially with more potential customers shopping and researching companies online. Don’t miss out on the opportunities that a well-developed and managed online presence can provide for your company. Instead, partner with KitelyTech to develop everything that you need to have a successful online presence and connect with potential customers in a meaningful way. Call us at (800) 274 2908 for a consultation with our team.