SEO is about increasing your web presence and visibility to potential clients and customers. In order to optimize your website for the search engines, you must understand how to optimize your site for Google. Optimizing for Google is not as simple as writing a few blog entries and stuffing them into an article directory. It involves the right mixture of tools, knowledge, and hands-on experience. Fortunately, there are easy strategies that you can use to improve your startup’s online presence. Here are some of the ways that you can utilize SEO best practices to grow your startup business.
Conduct Competitive Research to Find Keywords
You should conduct competitive research to uncover what your competitors do online and what keywords they use. Competitive intelligence is the process of understanding what sets your competitors ahead of you and mapping out a plan to outrank them in search results. This will help you understand what kinds of keywords and key phrases your competition is using. These are crucial details that you should take seriously when you are planning how to grow your startup with SEO. You can then place these keywords into blog posts, website pages, and product descriptions that you publish on your company’s website.
Submit Your Business to Online Business Directories
Submitting your business to online business directories increases your site’s visibility online and also helps to generate inbound links for your business to your main website. Online business directories are growing in popularity due to the growth in search engine optimization.
Online business directories offer you many benefits when it comes to search engine optimization. SEO is the process of optimizing your site for search engines. Search engines allow users to refine their searches according to certain keywords. This means that if your site is listed in online business directories you will have a greater chance of being included in the search engine’s results when a user types a related keyword. Inbound links can improve your website’s page rank and improve your search engine optimization.
Maintain an Active Blog
Blogging is an easy yet effective tool that small companies can utilize to connect with customers, boost sales, and drive site traffic. Small business owners can utilize blogging to keep in touch with followers and potential customers, share positive news, answer customer inquiries, and more. The value of having a blog is that you can attract potential customers, interact with them, gain feedback, and connect with your staff or brand through the written word. This interaction fosters loyalty between the company and its customers – if you build a good relationship, they will be back.
You can create relevant posts about topics your customers want to know and that they search for. It is the ideal place to address keywords that might be useful on your website, as well as to write highly sharable content. You don’t need to be a professional writer yourself, as you can hire an SEO writer to do this.
Invest in Pay Per Click Campaigns
One way to target the right audience for your business is to use pay per click campaigns. This strategy allows you to test different ads against a database of customers. Although it can be time-consuming, this is one of the most effective ways to find the right audience and learn how to grow your startup with SEO quickly, as it can often work faster than through organic search results alone.
Pay per click is also useful in finding keywords that are more likely to draw the attention of search engine users. Google Ads’ Keyword Planner enables you to see how certain keywords perform, the search volume, and the competition. You can even see what keywords are recommended based on what your competitors use.
Hire an SEO Consultant
If your budget is limited, however, you should consider hiring a consultant to help you with how to allocate a budget for your SEO campaign. Small business owners indicate that hiring a consultant is one of the best decisions that they have ever made when it comes to growing their business with SEO. Business owners noted that having an SEO consultant to oversee the strategy and take care of details is extremely beneficial because this strategy can be complex and tedious. It allows them to focus on other aspects of growing their business at the same time. Furthermore, when you hire an SEO consultant, you will know what your final cost will be before you begin working on SEO strategies.
SEO is effective at all stages of business growth, including for new startups. At KitelyTech, we work with businesses to create customized SEO strategies and implementation plans that help companies grow their online presence and drive traffic to websites. Call our team at (800) 274 2908 today to learn more about how we can help your startup thrive.