Having a website that maximizes mobile SEO opportunity is vital in today’s digital age: there are already over two billion people using smartphones, and that number will only rise in the future. Missing out on mobile SEO means missing out on a large customer base. So, to ensure you’re not falling behind your competition, we’ve put together some common site fixes you’ll need to make to capitalize on mobile SEO for your website.
1. Fix any issues
You will need a responsive design for your mobile site. If your mobile site struggles with speed, load times, etc, it will hamper your the user experience, and Google will penalize the site. Usually, issues that are related to mobile-friendliness and responsiveness can be fixed by changing a theme’s CSS and HTML. This isn’t something that can be done easily by all, so it may require engaging your IT department or a developer.
2. Responsive design
A responsive website works by using the same pages for both mobile and desktop, but depending on the device of the user, the design will automatically adjust the scale and ratio to fit perfectly on the screen without the need for scroll bars or requiring the user to zoom in and out in order to view content. This is what most websites will do, and it implies that any SEO work you do for the desktop version of your website will also be relevant to your mobile SEO. At a high level, responsive design should include these elements:
– Fast load times
– Flexible images and texts
– High-quality usability
3. Fix your page load times
The speed your website loads and takes to navigate will directly impact on UX (user experience), which will affect your SEO rankings. You can test the speed of your website with Google’s PageSpeed Insights tool, and this can tell you how fast or slow your website page will load. You can improve your page load speeds by compressing your images. This tends to be the easiest and quickest way to improve UX.
4. Fix your mobile design
Your mobile design will also affect your SEO. You need to first consider fonts, images, and headings. Once you’ve achieved a responsive mobile version of your website, you need to make sure it works on various devices, so that all the visual elements react responsively too. This means all images are scalable, fonts readable, and headings should not take up a full page when opened on mobile.
5. Clear navigation
Navigation of your website on mobile needs to exist, but it shouldn’t overpower the page.
If you follow these guidelines, you’ll be on the way to mobile SEO success. It’s imperative your website is designed for mobile, otherwise, you will fall behind with the competition. Make use of a web design agency for help and assistance in creating a well-optimized website for mobile SEO.