Creativity has become a skill that is in demand within the digital development field. Web development, app development, and even content development require a greater focus on creativity to give users a better experience than they can get anywhere else. This means the focus is shifting toward user interface (UI) and user experience (UX) design to help companies stand out. Here is a deeper look at the importance of creative UI/UX design and why creativity is the key to success.
What is User Experience (UX) Design?
UX design is the process of enhancing the ease of use and satisfaction of a product or service for its intended end-users. It’s a process that makes sure that the overall usability of a product is easy to understand and use.
UX designers strive to create an experience that is consistent and easy to navigate from one screen to another so that the user can understand where they are and what they can do at any given time without any confusion or frustration.
The importance of creative UI/UX design comes from its relationship to the customer. It is how they access everything that you make. Creativity in UX design is on the rise because it is where companies make their mark. The focus isn’t just on improving the experience, but also making it unique. When done well, UX becomes the reason why consumers choose one company’s digital assets over another. If a website is more enjoyable to use than another option, then it becomes the customer’s top option.
What is User Interface (UI) Design?
UI design is the process of creating a visually appealing layout and structure for websites, apps, and other digital services that makes the content easy to comprehend. It’s the process of organizing the information in a way that is easy to understand for the user so that they don’t have to spend a lot of time figuring out how to use it.
The importance of UI design comes from the impact on the customer. A great UI design will make your product seem clean and professional. It will guide the user throughout the entire process. It will make it easier to find what they’re looking for and make the entire experience more enjoyable because they don’t have to struggle to get anything done.
Your UI has to be more creative than ever before because UI design has become so standardized. Users expect a certain structure and layout, which makes it harder to deviate and create something new. However, there is a lot of room to work creatively within consumers’ expectations to make your UI unique. It just takes a bit more time and experimentation to find what can be unique about your digital asset’s UI.
How To Be Creative in UI and UX Design
The simplest way to be creative UI/UX design is to build an experience that feels different from other companies but uses the same guidelines that they use. For example, mobile first design standards show that you should use the same symbol for a hidden menu that everyone else uses. However, how you let users interact with that symbol can change.
This is where animations, color design, and other visual techniques come in. The changes can be subtle, but can add up to an experience that is different even if using the same material as everyone else.
Also, focus on behind-the-scenes changes that can affect how users experience your products. For example, changing the timing of animations can change the feel of an app. How elements move and how long it takes them to do that can make an app appear faster or add a flourish of activity to draw attention. However, you do it, focus on changes that add to the user’s experience without making it negative.
Whatever you decide to do, don’t sacrifice performance to achieve your goals. You always want your app to perform well under as many conditions as possible. That way, users are never frustrated by a system that doesn’t work well enough to use because it was poorly made.
Try Something New For Better Results
To get more creative, better results, you have to try new things. Try getting help from an agency that can help you develop a different UX or UI. At KitelyTech, we work with clients to develop new digital assets and can help you find a new, more creative approach to your development plans. Call us at (800) 274-2908 to discuss your options.