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24 Dec 2019
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An Important Discussion About Custom Web Development in Detroit

If you want to have a successful business, you need to have a professional website. Finding the right custom website development company can be a bit of a task, though. After all, if selecting the best website development company to help represent your brand were easy, everyone would have perfect websites. Instead, you can tell the difference between a website build developed by an experienced company versus a website created by a drag and drop website builder.

Still, not all professional web development companies are the same. When you do find web development companies in Detroit that you believe can work with you, you’ll need to have an important discussion about the web development services you need and what those companies are capable of.

Consider These Variables When Selecting Web Development Companies

Your website will be your business’s virtual home away from home. It’s a representation of your brand. Consider what message you want to send to new and existing customers.

Before all else, understand what you will use your website for. This way, you will be able to communicate that to your web developer. Will you need a traditional website, or will you need ecommerce website development services in Detroit?

You want to make sure that the web developer you work with can carry out your business and aesthetic goals by asking these questions.

Which services are included in their price and which services, if any are addons?

Web development companies in Michigan all function differently. They each have different methods and processes for doing things, and that includes pricing their services. It’s important to ask which services are available to you and services are included in the price of your project. Will the web developer be able to include all the services you need within the scope of your budget? You want to let the developer know your budget before you sign any type of contractual agreement.

Are they experienced in providing web development services for businesses in your company’s industry?

Again, all web development companies are different, even if they provide the same or similar services. Each web development company will have unique experiences and preferred methods of completing tasks. While you don’t necessarily need to hire a web developer who has experience building websites for companies in your industry, it’s certainly a plus for a number of reasons. They will be able to make insightful recommendations on:

  • user experience
  • website architecture
  • content that works best for your industry and audience

Not to mention, web development company experienced in building websites for your industry will be able to give you an edge up on the competition by including the best SEO practices for your brand into your website.

How big is the web development team and will they outsource any aspects of your project?

Sometimes, size is pretty important. Depending on the scope of the project, smaller web development teams will have to outsource different aspects of your website project. Discuss with your potential partner in web development whether or not they will need to outsource any aspects of your project and whether it will be an additional fee or included in the price. Also, how will outsourcing affecting project scheduling.

Does the web development team have a tried and true process for building and designing?

Experienced web development companies will have spent years perfecting their strategies, best practices, and guides for project completion. They should be able to clearly explain to you their process, how it will be implemented, and how their methods will benefit your project.

Will the web developer build a fully customized website, or will they use a template?

You can tell even the best looking of drag and drop-made websites apart from custom web development. When you have a custom-built website, you have a website that was hand-coded specifically for your business. This allows for your website to grow as your company and brand grows.

Does the web developer have a preferred or recommended Content Management System?

Though there are many excellent content management systems on the market, some web development agencies may prefer one content management system over another. What’s important is that the developer is knows and understands the pros and cons of each CMS available in order to help you select the CMS that will be the best choice for your company’s team. Will you need a WordPress website or will you need Magento ecommerce website development? Your developer should be able to train your team on how to use the CMS that’s selected.

Is the developer experienced in building responsive websites?

Having a responsive website is incredibly important to businesses across all industries. Having responsive web design means your customers are able to access your company’s website on any device. It’s important to note that mobile websites now rank higher on Google’s Search Engine Results Pages. Unfortunately, many template-built websites aren’t optimized for responsiveness.

Will your website be built with search engine optimization in mind?

Don’t overlook the value of SEO. Make sure you talk to the developer about their plans for implementing best practices for SEO. Search engine optimization is all about ensuring your website is user friendly with has high-quality content that’s relevant to online searchers.

Does the web development agency have a process for quality control and assurance?

The last thing you want is to have an official launch for your website only to have bits and pieces of the site will not function properly. You want to make sure the web developer has a solid plan for QA testing for responsiveness, speed, user-friendliness, and more.

Last, but certainly not least, before you sign any type of paperwork, make sure you know who owns your website: you or the web development company. Owning the website means owning the source code. Should your relationship with the developer end, for whatever reason, having ownership of the source files will be especially helpful in transitioning to an in-house development and design team.

Hiring the best web development company in Detroit for your business means doing your due diligence, researching, and asking the right questions.

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