For an online business, a website or web application essentially functions as a 24/7 salesperson.
Think about it. A web application creates the customers’ first impressions when interacting with your brand or products. It has the capacity to answer any and all questions a customer might have. And it generates revenue by processing transactions.
So if you want your business to succeed, your web presence needs to be top-quality.
How Important is UI/UX Design?
According to research, a well-designed UI (user interface) can raise a company’s online conversion rate by up to 200%. And better yet, an optimized UX (user experience) design was shown to increase conversion by 400%. These statistics say a lot about the design quality and usability today’s customers expect. People want to shop on web apps that are both attractive and user-friendly. They want to do business on platforms that are authentic and worth their investment. So it’s essential that your website or web app exceeds user expectations.
Furthermore, a successful web app needs to keep pace with current trends and market requirements, which constantly change. If your website falls behind and begins to look old-fashioned (even if by only a few years), users will lose trust in your quality and turn to do business with your more up-to-date competitors.
So are you looking to elevate your website’s design quality? A complete redesign of your platform can be costly and time-consuming. But don’t worry, there are some UI design tips you should follow to turn your old web app into a revenue-generating machine again.
Tips to Improve UI/UX Design of Your Website
Start With Some Research
First things first, do your research. By knowing your audience’s interests and understanding their buying behaviors, you can identify the best UI/UX strategy to impress them. And research your competitors too; analyzing competitors’ apps will highlight ways you can make your app better than theirs. Focus on these key marketing areas:
- Demographic characteristics, including your audience’s gender, age, lifestyle, education, occupation, etc.
- Preferences and interests, which you can identify by analyzing the contact points you found through demographic research.
- Apps already in use, which you can find by cross-referencing your audience demographics with your competition research.
Keep Things Simple
Minimalism has been a recurring trend for decades, but when it comes to web design it should be your gold standard. Remember: by simplifying your app, you also simplify how users will interact with it.
Whereas a convoluted web layout risks confusing users and causing them to leave, a simple design allows you to guide users along the specific shopping steps you want them to take, leading to higher conversion rates and more revenue for your business.
Ensure all graphics are clickable, reflective of your brand, and facilitate navigation in some way. Limit each page to focus on one particular intention or goal—a page cluttered with information will just overwhelm users and derail your UI/UX objective. Use appropriate graphics and headlines so that users understand what to expect from each web page. Connect each page with internal linking. And, as always, keep information relevant and concise.
Believe it or not, the easiest way to improve user experience on your web app is to add more whitespace to its design. It seems counterintuitive—many people think complex graphics and intricate design are better ways to engage users. But in reality, adding even just a touch of strategic whitespace to a design layout can transform its entire picture, accenting and highlighting your web page, making it easier for visitors to process your content and make a buying decision.
Here are some easy ways to optimize whitespace:
- Increase line space to improve readability—especially on mobile interfaces.
- Increase paragraph space so that users are more likely to understand the text rather than scroll past it.
- Group related visual elements so as to make the visual impact more digestible for users.
Make it Mobile-Friendly
Nowadays, mobile devices account for over 50% of web traffic. That being said, if your web app isn’t optimized for mobile use, users are five times more likely to leave it. And human users aren’t the only visitors you need to consider—search engines comb through both desktop and mobile interfaces too. Whether or not your app is mobile-friendly can greatly influence your SEO indexing.
In order to ensure your app is optimized for mobile use, make it so that all information can be fully viewed in both vertical and horizontal mode. Position all buttons in the middle. And since most people operate their phone using one hand, allow actions to be taken in one click.
Staying up-to-date in the software industry is a full-time job. And maintaining quality UI/UX web design can be a challenge. That’s why many companies turn to business partners like KitelyTech, INC. for assistance. At KitelyTech, INC., we work with companies to develop and implement new software solutions. Call us at (800) 274-2908 to discuss your business’s software needs and find out how we can help.