In order to establish a successful online business, you need two core components: high-quality web design and a business marketing plan. A quality website design will make your website professional, inviting, and attractive. This will illicit trust within your potential customers.
Your business marketing plan should also use social media platforms to help your business gain the right exposure. Good exposure will impact visitor growth and sales positively. One social media platform that’s proven quite successful in this arena is Instagram.
Let’s explore some of the main impacts and benefits that Instagram marketing and web design can have on your e-commerce sales before we direct you to the best custom website design Chicago has to offer.
1. Impact on the popularity of your business
Both Instagram and website design can contribute positively to your business.
Instagram’s impact on business popularity
It’s natural for every business to want to be popular, as it has implications for a growth in sales. By investing time in building a brand on Instagram, a platform with 800 million monthly active users — and counting — you can gain lots of exposure for your brand.
Instagram is a aesthetics-centered platform that works by influencing via visuals. By increasing your creativity in product marketing and selling products that drive innovation, you can expand your business through this social network.
Web design’s impact on popularity
Web design also provides support and a platform for creativity. Seamless user experience and a rich interface are the two most essential components of a successful e-commerce website.
2. Convert more sales
A second factor is the impact that both web design and Instagram can have on your sales. We all want to make money in business, and when implemented correctly, both Instagram and web design can help.
Impact of web design on the bottom line
A website can be monetized much better if it’s built with search engine guidelines in mind. Google tends to change its policy periodically, which means it’s important to stay up-to-date. If you follow the search engine’s guidelines on SEO and user experience, then you have a better chance of making more money through your website.
Maintain your focus on e-commerce website design to keep those new visitors on your website. By opting for mobile-optimized, responsive website design, you will allow for a better user experience which will increase the chances of converting visitors into customers.
Impact of Instagram on money
Instagram can also be used for driving more traffic towards your website and making it more popular, thus generating more money. Consequently, more organic visitors via Instagram SEO will be converted to potential customers.
3. Cost-effective business promotion and branding
Impact of web design on business promotion and branding
Website design has always played a vital role in business branding. It’s important that your website interface supports your business theme and plays into your overall brand awareness. To achieve this, use colors related to your business logo so that the overall outlook remains relatable, recognizable, and professional.
Impact of Instagram on business promotion and branding
Instagram can also be useful for business branding and promotion. With this platform, you are able to create a virtual business setup. You can share the latest discounts and offers via eye-catching visuals. Various types of content can be used to gain followers and popularity.
If you recognize the importance of high-quality web design, then contact us for a free consultation on the best web design in Chicago for your e-commerce store.