The world of mobile apps is arguably the largest market in technology, and when considering statistics that suggest there are 2.2 million apps on Apple’s App Store and 2.8 million on Google’s Play Store, it’s certainly no surprise why.
Regardless of the size of business, everyone is now diving into the pool of mobile apps, because it is a necessity to survive in today’s competitive market.
Mobile app development today is far less costly and easier to achieve than it was even a few years ago. From established, bluechip brands to start-ups, businesses of all sizes and types are using a mobile app to increase sales, build brand awareness, and of course, pursue direct marketing.
To stay ahead of the game, we’ve curated some of the mobile app development trends we predict will continue to gain popularity in 2018.
1. The growth of wearable technology
Wearable technology has surged in 2018, and there is no sign of it slowing down. 2018 has seen the development of high-tech smartwatches, used to support devices which enhance mobile experiences. 2018 could continue to see smartwatches become standalone. Consider how advanced they are, and think of the potential that the smartwatch market could bring. Wearable technology would help in managing a range of Internet of Things (IoT) devices, allowing us to use our smartwatches to control home temperatures, pre-heat ovens, and more. The scale of possible advancement is both exciting and intriguing.
2. Mobile apps will become more secure
Since most online transactions are now made via mobile, there is definitely a need for tighter security on mobile apps. With reputed payment gateways, code encryption, and secure backend development, app development companies should be stepping up their game this year in regards to ensuring a secure and safe mobile experience.
3. The rise of bots
Chatbots are on course to take over the live chat on businesses front lines. According to research, by 2021, 4.5 billion USD would be invested in chatbots. There have been some really successful chatbots on Facebook and many other mobile apps. Chatbots allow you to be available to your customers exactly when they need you, which in turn, instils loyalty from your customers as they can rely on your business. The more approachable you are, the more your customers trust your brand. 2018 will see more businesses adopt the use of chatbots for not only improving customer interaction and sales but to also increase engagement.
4. Booming blockchain
Last, but not least, is one of the hottest trends in the mobile industry: blockchain. Everyone wants to jump aboard the blockchain train. The buzz and hype surrounding bitcoin, which was developed via blockchain technology, has led a lot of companies to develop their own blockchain-based mobile apps and 2018 will see that number soar further.
By incorporating these mobile app development trends into your app, you can ensure you stay ahead of the game and build an app that’s bound for success!