Mobile devices have surpassed any other kind of device for browsing the web, consuming content, and shopping online. These devices are everywhere and make it possible for consumers to be connected to their favorite companies at any time. For you, this means that your business has a chance to stay ahead of the trends in the growing mobile marketing field to develop a strategic advantage with tech-savvy consumers. Here are the trends to look for in mobile marketing for 2021.
E-commerce has been a vital part of business growth for many years, but mobile technology trends have made it possible for a new type of online shopping to develop. M-commerce (mobile commerce) is becoming a top way the people shop things online. Since mobile technology has become sophisticated enough to allow for fast and secure shopping through mobile devices, more people are using these devices to engage with companies.
Successful companies are beginning to incorporate m-commerce into their mobile marketing strategies. By developing marketing systems specifically for mobile devices, it is possible to tap into one of the largest segments of device users on the planet. Effectively influencing the segment the way of supercharging your company’s lead generation and sales.
Social Media Preferences
Social media platforms will continue to play a major role in how people interact with companies and communities online. However, the preferences of social media users are changing on a regular basis. More social media users are moving toward video-based content platforms over other options. This places platforms like you to at the top of the list.
The move toward the video-based content gives consumers the ability to interact with companies on a new level. They can be exposed to marketing and branding assets, engaging content, and products and services from the comfort of their own homes. Plus, many users use social media platforms for multiple uses in their lives making it a viable resource for you to reach them.
Mobile marketing and advertising trends are proving to be effective in helping companies engage with customers. This is largely due to the significant increase in the performance of mobile devices. With stronger processors and better software designs, companies can serve advertising to potential customers and less intrusive and softly integrated ways.
This leads to one of the latest marketing trends, smoother advertising. Customers do not want to be interrupted by commercials when they are enjoying other forms of content. Whether it is watching videos or browsing the web, they want to stay focused on the thing that they were there for. For them, advertising is an afterthought. However, smoother advertising is effective at marketing to potential customers without making them irritated by ads.
The key to smoother advertising is using software development methods to introduce ads that flow with the content. You can minimize the interruption to viewers’ activities and continue to advertise about without problems. New technology can handle more robust advertisements while still providing high-quality performance on mobile devices. This makes it easier to serve ads that are well-designed and continues to push the envelope of creativity and functionality without creating major problems for the audience.
Local SEO and Location-Targeted Advertising
An interesting trend that is showing a lot of promise and serving advertisements to viewers is local SEO and location-targeted advertising. When consumers shop online, they often look at stores that can provide goods or services person or in their local area. While certain companies may be effective at targeting a wide audience, this may not translate into more sales. That is because advertising such a wide audience is it in reaching a lot of people outside of your service area.
Local SEO focuses on raising your search ranking results in your area. For potential customers, this is a major benefit since they can interact with someone near them rather than taking the risk of dealing with a company located far away. For companies that serve large areas, like Amazon, location-targeted advertising can be a more effective option. It serves advertising to a specific area to try to raise your influence on the matter. This means that you can target specific areas where you want to see more leads and conversions. With both of these tools available, you can develop a more complex confluence that works for your company to get the most out of your networks and connections.
Partnerships Change Everything
Companies are finding that taking on all these challenges on their own can waste resources, time, and manpower. Instead, many are looking to work with experts in the field that can help them grow their mobile marketing and m-commerce platforms to influence future success. At KitelyTech, We have the resources and experience to help you develop new systems as well as expand your marketing and social media reach. Give us a call at (312) 254-8248 to schedule a consultation with our team.