Multilingual website SEO is increasingly important to companies of all sizes all over the world. During times of recession or uncertainty, working with customers in different markets becomes increasingly important. It is critical to be able to reach as many customers as possible. Optimizing your website to reach customers in many languages can give your site the best chance of being found.
Here are some of the ways that multilingual SEO can help to benefit your website and make it universally esteemed.
Reach New Customers
In most regions in the United States, there are clusters where the members of a community speak a language other than American English. For instance, in parts of Florida, there are large segments of the population that primarily speak Spanish at home and work. By utilizing multilingual SEO services, you can create content that works in these different targeted markets. Customers who are happy to find your company may not have found it at all if you didn’t use multilingual SEO services on your website.
In addition, many U.S. companies conduct a lot of business overseas, where the English language is not primarily used. (There are even important variations to consider for British English and Australian English that should not be overlooked). Providers of multilingual SEO services are knowledgable about the variations and nuances of SEO best practices in each language and can apply this insight to your project.
Find International Customers
If you want to expand your company into an international market. It is important to first get your website set up to attract and handle the needs of each demographic. For example, if you want to conduct business in Spain or Portugal, your website will need to function and rank as well in Spanish or Portuguese as it does in English. This should occur before you open your international business branch.
When multinational fast food companies enter new international markets, they undergo extensive research and preparation to be successful. What works in one country may not perform well in another. Hasty decisions without considerations for the unique needs of an international market lead to giant failures. Remember what happened to Target Canada, Home Depot in China, and Walmart in Germany. These companies wasted millions of dollars trying to enter a new market by misjudging the culture and demand. Using multilingual SEO services is just one step in the process of a successful international expansion.
Be Well Represented
Even if you don’t plan a massive expansion or market shift into other countries or new demographics within the United States, having a multilingual website can help your company to appear well represented. Companies that have multilingual websites tend to be larger, enabling website visitors to select their location if permissions for geo-location plugins aren’t accepted. This creates an appearance that you’re able to serve whoever lands on your website and provide services to them.
Furthermore, you never really know where your important customers will come from. If a customer in a different language region wants to buy your products or services, it would be a loss of money to not be available to. Multilingual SEO services can empower your company to be available to customers everywhere you can ship or provide services to.
Using Google Analytics, you can see exactly where your website visitors come from and their level of engagement. If you aren’t reaching visitors in your target market, you may need to tweak your website content and approach to better reach the types of customers that might be interested in your products or services. On the other hand, if you find that you have a large concentration of traffic from another market, those could be potential customers.
Collaborate With All Employees
Internally, multilingual SEO services can make it easier and better to collaborate with all employees. First, you can create content that can attract the best new hires in international markets or compelling intranet sites that are intuitive to navigate. Connecting with clients isn’t the only reason to invest in SEO.
Second, multilingual SEO service providers have staff members fluent in other languages. Whether you have non-English speakers on your team or international office branches. Your SEO team will be able to effectively communicate with everyone. They will be able to communicate together and create the best content possible.
At KitelyTech, we perform multilingual SEO services for companies of all sizes. We are not just a multilingual SEO consultancy. we’re website developers, app developers, and SEO specialists capable of helping you with all of your website needs. Contact us at (312) 254-8248 to schedule a free consultation to discuss your upcoming project and to get a quote. We look forward to working with your team.