SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate! – Eric Siu
With digitization and conventional business paradigms changing, inter-connectivity is essential for the success of businesses. Today, many organizations are still not capitalizing on the latest insights and technologies over the Internet that can radically help them to excel. According to research, almost half of all startups do not have a website, and a percentage of those who have a digital presence fail to optimize the site efficiently for profound results.
Also, many businesses that have an online presence only focus on the desktop site to generate traffic, neglecting the other possible mediums that could be used to maximize visibility and reach. One option that can help you reach your business goals faster digitally is off-page search engine optimization (SEO). By adopting the right off-page SEO tactics, you can observe a substantial increase in revenue and traffic. While most people restrict off-page SEO to link building, it is a lot more than that.
WHAT IS OFF-PAGE SEO?
Off-page SEO can be defined as the activities that a website owner performs to raise the ranking and generate more traffic to a website. All of this is done through search engines. Usually, when we talk about off-page SEO, people think of it as link building. However, it is more than just link building for your website.
The most basic comparison between on-page and off-page SEO is that the search engine optimization that happens on the actual website and its subpages is known as on-page SEO. Whereas, off-page SEO are activities performed ‘off’ the website. For instance, if you prefer you leave a comment on some blog post or write a guest blog, you are basically doing off-page website promotion.
Posting on sites other than your own helps you in becoming a credible source if you work on increasing your site’s visibility, consequently, make other mentioning your business and brand more at such places. Anything that is linked backed to your content is likely to produce positive results for your business.
Here are a few tips and tricks for off-page SEO to boost your business significantly:
Enhance your website pages
As discussed earlier, most people associate off-page SEO with link building. It is a good approach to raise the ranking of your website through search engines, but not many people can do it effectively. Instead, they follow a clumsy approach that creates a negative impression of their brands and websites. Thus, it is advised to enhance your website pages so that it urges people to link it wherever required. Creating better pages is important, and after some time, can further your efforts in running efficient marketing campaigns
Get links from credible domains
If you want to focus on only one off-page SEO activity, make sure that you are building credible links. When it comes to ranking of web pages, Google announced that the factor it considers the most during the evaluation is number and quality of links. Therefore, try to acquire links from credible domains such as Forbes or other authoritative websites. You can also submit to other high-quality directories.
Make use of blogging
Blogging is one of the most effective marketing tools of this digital era. The majority of website owners leverage blogging to promote their brand, business, and its offerings – and it is deemed an excellent way to generate traffic.
There are many ways of using blogging to boost your business. People usually go to a website blog that helps them achieve greater on-page SEO results. For this, it is worth noting that you will have to keep posting new content on a regular basis to maintain those results. Thus, focusing on off-page SEO is an excellent way to bring your target audience to your website. You will have to post lots of new and unique content, but posting it in the right directories can promote it well. Consider guest blogging as well to boost your business.
Incorporate social bookmarking
Another great way to promote a website or brand is by incorporating social bookmarking into your marketing strategy. You can easily submit blogs and pages on popular bookmarking websites such as Reddit, Digg, Medium, and more. Most search engines prefer such websites who use social bookmarking as they are frequently updated.
Contact KitelyTech today to discuss the details of how we can add value to you and your online business.