The field of plastic surgery can be competitive when it comes to securing clients. That is why plastic surgery firms are committed to raising their page ranks. The more page views that they have, the more successful they can be at generating leads. In this article, we discuss how to use plastic surgery SEO to grow your rank and online presence.
What is Plastic Surgery SEO?
Plastic surgery SEO is search engine optimization for plastic surgeons and plastic surgery practices. It involves many of the SEO best practices, such as local SEO and blogging, with a special focus on the specific needs of the industry. Plastic surgery patients have unique concerns when they search for a plastic surgeon in their area. To be successful with plastic surgery SEO, the strategy must be closely aligned with these different needs.
How to Get the Most Out of Your SEO Efforts
No one wants to invest time and resources into an SEO strategy to only observe lackluster results. Monitoring and measuring progress is the number one way to ensure that you get the most out of your SEO efforts. You can put more funding into the most successful strategies, while discontinuing what you deem as low performing or unsuccessful. Here are some ways that you can get the most out of your SEO efforts:
Fix Your Website’s Performance
Start by making sure that your website is at its best. This means a quickly loading site with clear navigation and no broken links. Your website’s performance directly impacts its search engine rankings and how users experience your site. Potential leads are unlikely to return to your site if the website itself functioned poorly.
You can start by working to improve the security measures that you have on your site. This includes having the right settings, software, and security team in place to optimize the security measures that you have. Some small changes might be able to have drastic results.
If your website is using WordPress, then you might think that there is nothing that you can do to improve the performance of your website. However, there are actually a lot of things that you can do in order to improve the performance of your website. For instance, you can set up a backup plugin for your blog or a separate WordPress backup. This means that whenever a change is made on your website, you will be able to restore it easily. Whenever an update breaks the installation or causes slowness, you will have the backup file to restore its performance.
Focus on Local SEO
Local SEO is essential for plastic surgeons, as your patients likely come from a set geographical area. By having your site listed in local business directories and creating content that includes relevant geographical keywords, you increase the likelihood that nearby customers will find you. Since plastic surgery offices in other cities and states use their own keywords, your competition for search engine results and traffic becomes limited to the other plastic surgery practices around you. This can yield a better return on investment.
Rebuild Your Blog
If your practice maintains a blog, it likely uses national keywords, if it uses keywords at all. Instead, you can rebuild your blog to incorporate local keywords, as well as the answers to the internet’s most asked questions about plastic surgery. Start by updating older posts with local keywords, which should not take a huge amount of time. Then, create new posts that center around more relevant keywords. The posts should be about topics that have high search volume but relatively low competition. You can find this information by searching for keywords on SEMRush or Google Keyword Planner.
Make Your Website Mobile-Friendly
The reality is that most people visit websites from smartphones and tablets, not computers. By making your website mobile-friendly with a responsive design, customers will have a good experience no matter what device they use to access your site. If a site isn’t mobile responsive, there is often a higher bounce rate as traffic closes the page quickly since it doesn’t load correctly. Plus, search engines often prefer mobile responsive sites.
As a plastic surgery office, you understand the importance of having access to a consistent pipeline of leads. SEO can help connect potential patients to your practice’s site. Call KitelyTech at (312) 254-8248 to learn more about our full range of plastic surgery SEO services.