Square Roots Kitchen (SRK) is a technology-driven, healthy, quick-service restaurant, designed to meet the dining needs of the on-the-go consumer. It offers customers a healthy and delicious alternative to traditional fast food fare. SRK is a Chicago-based startup; we at KitelyTech are proud to help them meet their technological needs.
Square Roots Kitchen
Client Background
Client Business Challenges or Requests
- Needed self-driven, technology-enabled platform for smooth ordering process
- Wanted minimal interaction between customers and staff to reduce overhead costs
- Technology should help customer adhere to any diet and set any allergy restrictions. Based on these parameters, the technology will recommend what customer should eat and/or avoid
- Technology should allow total nutritional transparency (e.g. how nutritious is a given menu item in terms of calories, fat, carbohydrates, protein, etc?)
- Technology should help customer build a custom meal for any diet
- Technology should help SRK staff manage all orders efficiently
- Technology should allow customer see order status and track location of delivery person in real time
- Technology should help staff manage inventory (break down stock item purchase requirements by store)
KitelyTech Solutions
- As per requirements and business needs, we are utilizing an agile methodology to complete this project, divided into the following phases:
- First, we developed a responsive website that was investor-friendly, along with additional other marketing materials (e.g. pitch deck, etc)
- Next, we developed a responsive website that helped SRK handle online orders – including catering, pickup, and delivery
- When it came time to sign off on user experience, we tried more than 12 designs before finalizing to ensure the best outcome
- Then, we developed Android and iOS apps with the rich user experience that reflect the unique SRK vision and set this tech start up apart from others
- Following completion of project scope, we are continuing to work with client on next phase: currently we are developing Kiosk technology
CLIENT: Square Roots Kitchen
TECHNOLOGY: ASP.NET, HTML, CSS, Javascript, Angularjs, Square Payment Gateway

