Competition among start-up businesses is fierce; fifty percent of new businesses fail in the first five years. With this statistic looming over fledgling business owners, setting out on your own can often feel daunting and overwhelming. The first and best thing any new business owner can do to bolster his or her chance of success is investing in a high-quality website.
A consolidated and well-managed website is a must. However, this doesn’t mean you need to code from scratch. There’s a more efficient, less expensive alternative: WordPress.
Below, we consider some of the top reasons every startup or small business should consider the use of WordPress as their web platform.
The code comprising WordPress itself is open-source, so there is no fee to utilize the platform. WordPress is currently the most widely used CMS in the world and it’s not difficult to use, which is why it’s so popular. Even those with no more than basic technical knowledge can be trained to create posts, add pages, products, and images with just a few clicks. This results in a cost-effective platform as it eliminates the need to hire a coder to design the website from scratch.
With any startup business, the budget needs to be kept to necessities, and this is one way to save a great deal of money in the long term, yet still achieve a practical and professional website.
It’s easy to customize
One of the attractions of using WordPress is the variety it offers with plugins and themes. This means you can create a website that’s unique to you and your business and build it whatever way you need. There are over 30,000 free plugins available, which make it easy for you to achieve custom web design at templated prices.
High code quality and regulations
Good for SEO
Of course, a website does a company no good if it can’t easily be found on search engines; SEO is the way to achieve that. WordPress is the best content management system (CMS), as it helps to keep up with the best practices that are demanded by Google to rank well. There are also excellent plugins to help with your SEO, such as Yoast. These all help improve your startup’s standing in search engine results pages (SERPs), thus aiding you in attracting more visitors to your company’s website.
Create a responsive website
A responsive website that functions well and creates an exceptional user experience is what is needed to succeed in the digital world. WordPress is now something more than just a content management platform. It will help you create a responsive website that works on all smartphones, tablets, and laptops.
Enable effective email management
As a startup business, your email management should be the main focus of communicating with your customers. Thankfully, WordPress offers excellent email management plugins and extensions that allow you to sell potential products with customers at complete ease.
These are just some of the excellent benefits that a WordPress website can bring your startup business. So what are you waiting for? Start creating your WordPress website today!