Traditional SEO campaigns are necessary, but not sufficient for e-commerce brands and brick-and-mortar stores offering tangible products. While local SEO and franchise SEO services improve a product’s ranking on Google or Bing, these standard methods don’t affect Amazon product ranking. Since Google and Amazon are different companies with different goals for their users, the algorithms aren’t the same. Unique priorities between search engines and Amazon mean focusing on building SEO ranking independently to maximize each.
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Amazon is Google for products
Amazon has three times more searches for products than Google. E-commerce brands that are focused only on ranking in Google & Bing search engine results pages (SERPs) are missing an opportunity and leaving sales dollars on the table.
Amazon is Equal Opportunity E-commerce
Whether you’re reselling items purchased at wholesale prices, or offering customers the exclusive opportunity to purchase a patented invention on your own e-commerce site, Amazon is a valuable marketplace for you.
CUSTOMERS CAN’T BUY WHAT THEY CAN’T FIND
KitelyTech has helped hundreds of brands worldwide set up and optimize their Amazon storefronts. Our work doesn’t end with the hanging of your virtual shingle. To act as informed consultants and improve your overall SEO score, we analyze the Amazon SEO component in tandem with the following factors:
PPC Advertising Campaigns
Blogging On Behalf Of Your Brand
Facebook Ad Manager
Integrating High-quality Backlinks To Build Your Brand’s Authority
WHAT FACTORS IMPACT AMAZON SEO?
In line with Amazon’s algorithm, we focus on the following aspects when building your brand’s credibility within Amazon:
- Reviews: product ranking reflects your product’s reputation. We solicit high-quality reviews from your customers
- Keywords: high-density keyword descriptions will appear above competitors for the same term in search results
- Images: product photos should be high-resolution, accurate, and enticing
- Branding: with KitelyTech, brand consultation is included with Amazon SEO services, because factors like pricing, conversion rate, and popularity affect your SEO performance on this platform
Most tech-savvy companies today have benefitted from a well-executed traditional SEO campaign, but fewer brands are familiar with what they stand to gain by improving their Amazon SEO. Take the first step to improving your sales today by requesting a free consultation with KitelyTech SEO experts.