It’s 2021. If you don’t already know, having a beautiful and responsive website is a necessity for business growth regardless of industry. A website is essentially the virtual representation of your business and brand, so you want to make sure your website properly conveys your message to your customers and visitors. In this article, we discuss why your business needs a good website, as well as tips and tricks to develop the best possible website for your business.
Why Does Your Business Need a Website?
Before we get into the tips for website design, you need to understand why your brand needs a website. In truth, your company needs a web presence, which a website can be a part of. While a traditional website is not a requirement, your brand does need a place online where it can cultivate an audience and an online presence that it can control. Without this central place, your brand will struggle to cultivate a following since there won’t be a place where that following can centralize its activities..
Why Your Brand Should Have a Website
Having a website gives your brand a lot of advantages that may prove to be the difference between success and failure. Some of the benefits that make it worth developing a website include:
Websites Add Instant Credibility to Your Business and Brand Today’s consumers are skeptics. They question and research online before making a purchase. In fact, 97% of consumers go online to find and research local businesses. Websites are a digital representation of your business. It’s the perfect opportunity to be a strong first impression on consumers. They allow you to display your business’s expertise or specialties so that you stand out from your competitors.
Websites Attract Bew Customers
People are looking for businesses, like yours, online. You want them to find yours and not your competitors, right? Consumers searching online can’t find your business online if you have no website.
Having a Website Could Save You Time and Money
Running a business takes a lot of time and work. Having a website can help you save some of that time and money by providing answers to frequently asked questions about your business or product. Hello, FAQ page!
Having a Professional Website Allows You to Stay in Control of Your Brand
As your website is a digital representation of your business, it acts as a platform for delivering your message. Your website allows you to shape the perception of your business in a way social media just can’t. You can position yourself as an expert in your industry to attract the type of customers you want.
Let’s not forget the power of the customer review. 79% of people who read online reviews believe those reviews. The downside to reviews is that negative reviews on industry review sites can contribute to a negative perception of your business. This is where your website comes in. You can publish positive testimonials on your website and encourage your customers to review your business on review sites as well.
Planning for Your Website Development Project
While it’s always best to hire a professional web designer, small businesses just starting out do not always have the budget for it. Luckily, there are website builders that can help you create a professional-looking website to help you establish your business’s online presence.
Before you begin working on your website or before contacting a web designer, it is important to ask yourself a few questions first:
- What is the purpose of your website? Will your website be used to sell goods and/or services, provide valuable information to visitors, or a combination of both?
- Who will your website target? Will you target a local audience, national, or international audience?
- What does your business do? Can you describe your business in a few sentences?
- Is your company an established company or new startup? Do you have an existing color theme?
- Which features do you want on your website?
When you choose a top professional website design company in Atlanta to develop your website, these are the questions they will ask their new client because they want to create the best website for your business. Having a more detailed understanding of what your needs are and how a website can be a viable part of your company makes a big difference in the outcome of the project. It makes planning more effective and streamlined. It also lets you understand what your company’s needs are so that you can keep the development process moving in the right direction.
How Do You Create a Great Website?
The methods used to create high-quality websites are constantly changing. Every few years, there are new performance standards and design trends that you need to think about. Hiring an agency is a great way to ensure that your project benefits from the latest industry standards and best practices.
Whether you build your own website or you hire an agency, there are specific things that you can do to improve the outcome of your next project.
Here are several tips to help your company develop its website in a way that will make it a powerful asset for business growth.
Minimal Designs are More Effective
Creating a website is a creative process that can be fun, but you will need to try to avoid getting carried away with adding too many elements. The most visually appealing websites tend to be clean, free from an overabundance of clutter. Only add the elements that are necessary.
This focus on minimalism is a trend that is quickly becoming an industry standard. Aside from the design appeal, it also helps with performance and development costs. The fewer elements that need to be developed and tested, the sooner your project can go to market. The lighter amount of code involved in minimal sites also helps with performance on mobile platforms, which have outpaced the other forms of browsing or shopping on the internet.
Focus on the User Experience (UX)
Of course, you want your website to be visually stunning. Consumers are attracted to websites that look good, but what good is a great “looking” website that’s not functional? To ensure your audience has a great experience, keep your navigation simple, make sure your Call-to-Action (CTA) button works, and directs users to the right page.
If you are looking to build an in-house team of UX designers, you must use an aptitude test to assess your talent pool’s skills and abilities during the hiring process.
Match Your Website to Your Brand Style
When you begin to design your website, use your brand style as a starting point. Everything should be cohesive across all of your brand chanels, including your website.
Color schemes are very important. Using colors to match your brand helps you to create the perception that you want your visitors to have about your business. Be mindful of how different colors have different meanings and are associated with different emotions or feelings.
Create a High-Quality User Interface (UI)
A website with just words is boring. Capture your audience’s attention with beautiful visual aides like videos, photos, and infographics.
Typography is Important
You have a message and you are using your website to deliver that message. It would be a shame if visitors couldn’t read your message because you chose a difficult to read font, the font was too small, or your font didn’t go well with your design. Keep it simple, but also, remember there are other, more exciting fonts out there than Times New Roman.
Don’t Skip the Testing Phase
Okay, you’ve completed your website. It looks beautiful and you are ready to share it with the world. Before you have a grand launch for your website, be sure to test it first. Every good web design service in Atlanta will perform an A/B test on each part of your website, and make sure your website is responsive.
Even if you don’t consider yourself tech-savvy, creating a professional-looking website is not beyond your grasp. These responsive web design tips will help you create a gorgeous website to represent your brand. But if you are still unsure or not feeling confident in applying these basic website design tips for business, don’t worry. KitelyTech offers affordable web design in Atlanta that can take your business to the next level. Call us at (312) 254-8248 to start building you a better website.