It’s almost 2020. If you don’t already know, having a beautiful and responsive website is a necessity for business growth regardless of industry. A website is essentially the virtual representation of your business and brand, so you want to make sure your website properly convey your message to your customers and visitors.
Why does your business need a website?
Before we get into the tips for website design, you need to understand why your brand needs a website. There is no one reason your company needs a professional website. Rather, there are a multitude of reasons you need to establish an online presence for your brand if you have not done so already. Some of those reasons include:
Websites add instant credibility to your business and brand by simply existing.
Today’s consumers are skeptics. They question and research online before making a purchase. In fact, 97% of consumers go online to find and research local businesses. Websites are a digital representation of your business. It’s the perfect opportunity to be a strong first impression on consumers. They allow you to display your business’s expertise or specialties so that you stand out from your competitors.
Websites attract new customers
Again, people are looking for businesses, like yours, online. You want them to find yours and not your competitors, right? Consumers searching online can’t find your business online if you have no website.
Having a website could save you time and money
Running a business takes a lot of time and work. Having a website can help you save some of that time and money by providing answers to frequently asked questions about your business or product. Hello, FAQ page!
Having a professional website allows you to stay in control of your brand
As your website is a digital representation of your business, it acts as a platform for delivering your message. Your website allows you to shape the perception of your business in a way social media just can’t. You can position yourself as an expert in your industry to attract the type of customers you want.
And let’s not forget the power of the customer review. 79% of people who read online reviews believe those reviews. The downside to reviews is that negative reviews on industry review sites can contribute to a negative perception of your business. This is where your website comes in. You can publish positive testimonials on your website and encourage your customers to review your business on review sites as well.
While it’s always best to hire a professional web designer, small businesses just starting out do not always have the budget for it. Luckily, there are website builders that can help you create a professional-looking website to help you establish your business’s online presence.
Before you begin working on your website or before contacting a web designer, it is important to ask yourself a few questions first:
- What is the purpose of your website? Will your website be used to sell goods and/or services, provide valuable information to visitors, or a combination of both?
- Who will your website target? Will you target a local audience, national, or international audience?
- What does your business do? Can you describe your business in a few sentences?
- Is your company an established company or new startup? Do you have an existing color theme?
- Which features do you want on your website?
When you go to any of the top professional website design company in Atlanta, these are the questions they will ask their new client because they want to create the best website for your business.
How do you create a great website?
These tips for web design that the best website design agencies use to design websites for small businesses.
Less is more, so avoid cluttering your website
Creating a website is a creative process that can be fun. But you will need to try to avoid getting carried away with adding too many elements. The most visually appealing websites tend to be clean, free from an overabundance of clutter. Only add the elements that are necessary.
Design your website with the user in mind
Of course, you want your website to be visually stunning. Consumers are attracted to websites that look good. But what good is a great “looking” website that’s not functional? To ensure your audience has a great experience, keep your navigation simple, make sure your Call to Action button works and directs users to the right page.
Select a color theme that matches your brand
Color schemes are very important. Using colors to match your brand helps you to create the perception that you want your visitors to have about your business. Be mindful of how different colors have different meanings and are associated with different emotions or feelings.
Use visual elements to create beautiful scenery
A website with just words is boring. Capture your audience’s attention with beautiful visual aids like videos, photos, and infographics.
Don’t underestimate the power of using the right font
You have a message and you are using your website to deliver that message. It would be a shame if visitors couldn’t read your message because you chose a difficult to read font, the font was too small, or your font didn’t go well with your design. Keep it simple, but also, remember there are other, more exciting fonts out there than Times New Roman.
Test your website before launching it
Okay, you’ve completed your website. It looks beautiful and you are ready to share it with the world. Before you have a grand launch for your website, be sure to test it first. Every good web design service in Atlanta will perform an A/B test on each part of your website, and make sure your website is responsive.
Even if you don’t consider yourself tech-savvy, creating a professional-looking website is not beyond your grasp. These responsive web design tips will help you create a gorgeous website to represent your brand. But if you are still unsure or not feeling confident in applying these basic website design tips for small business, don’t worry. KitelyTech offers affordable web design in Atlanta that take your business to the next level.