2022 Guide to Video Marketing For Businesses

Jun 6
Video Marketing For Businesses

Video marketing is one of the most exciting ways for businesses to reach their target audience. It has also become increasingly popular among marketers. Video marketing is now the fourth most-used social media channel by businesses. 

In this blog post, you will discover how video marketing can benefit your business, examples of best practices and tips on creating an effective video marketing strategy. Keep reading to learn more and get inspired!  

What Is Video Marketing?

Video marketing is the act of creating and publishing videos to promote your business. These videos can range from marketing campaigns, product demonstrations, company announcements, and more. 

Video marketing is an effective and affordable way to reach potential customers and cultivate a community around your brand. There are many different types of video marketing you can use to increase brand awareness and drive traffic to your site. 

You can create explainer videos, product videos, behind-the-scenes videos, customer testimonials, live videos, and more. Video marketing can be used in nearly every aspect of your business, from hiring practices to distribution strategy.

How Does Video Marketing Help Your Business?

Video marketing has quickly become one of the most effective ways for businesses to reach their target audience, especially small business video marketing. It’s easy to understand why more than 80% of people look for information online by watching videos.

A single video can span multiple marketing channels and increase brand awareness and engagement. Video marketing is often considered the best type of content for driving conversions and traffic to a website. This means that you have an opportunity to reach customers through video marketing. 

Video marketing also has the power to increase your search engine rankings. YouTube, for example, is the second most popular search engine. If you publish videos that rank well on this platform, you can drive more organic traffic to your website. In addition, video marketing can build a stronger relationship with your customers.

Examples of Video Marketing Practices for Businesses

There are many different ways to use video to promote your business. Here are some of the most popular examples of video marketing practices for businesses. 

Product Demos

Product demos are a great way to showcase your product and put your best foot forward. You can show the benefits of your product, how to use it, and provide information about your product. This type of video is great for e-commerce sites. 

Explainer Videos

Explainer videos are short clips that explain how your product or service works and why people should buy it. They are a great way to showcase your expertise and are great for companies with a wide variety of products. 


Behind-the-scenes videos are a great way to show your customers what goes on behind the scenes of your business. This can include videos of your office, your team members, a product being made, etc. 

Live Videos

Live videos are a great way to create an interactive experience between you and your audience. You can host a Q&A session, a product launch event, a product demo, etc. Live videos are often used by big brands such as sports teams and news organizations.

Customer Testimonials

Customer testimonials are a great way to show the value of your business and products. Simply ask your customers to record a short video clip or write a testimonial about their experience with your brand. 

Company Announcements

Company announcements can be used to announce new products or partnerships, upcoming events, etc. They are a great way to inform your audience about all the exciting things happening in your company. 

Educational Videos

Educational videos are a great way to educate your audience about a certain topic. This can include videos about your industry, product-specific videos, etc. Video marketing is a great way to build trust and brand authority.

Best Practices for Effective Video Marketing

Here are some best practices to keep in mind when creating video marketing for your business. 

Keep Videos Short 

Studies have shown that the attention span of a typical person is only 8 seconds long. If you want people to watch your entire video, keep it short and snappy. Break it down into multiple parts if needed. 

Make Videos Relevant

Oftentimes, people skip past videos that don’t seem relevant to them. Make sure that every video you create is as relevant as possible to your target audience. This includes the title, description, and tags of each video. 

Recording Quality Matters

Bad footage can completely ruin a good video. Invest in a good camera or hire a professional videographer if you need to. You don’t want to sacrifice the quality of your video for a quick and easy clip.

Video Marketing Tools That You Need

There are many tools you can use to make video marketing content for your business a reality. Here are some tools that you need to acquire to get started. 

Video Creation Tools

These are great for beginners who want to create short, effective videos but don’t have the budget for a professional videographer. You can create scripts, edit footage, and upload your videos to various platforms with these tools. 

YouTube Marketing Tools

If you’re publishing videos on YouTube, there are plenty of marketing tools available to you. This includes traffic analytics, video editing software, and more. 

Video Advertising Tools

If you’re looking to boost your video’s views and reach a bigger audience, video advertising tools can help. This includes tools that help you find the best times to publish your video for maximum views.

Get Help Developing Your Video Marketing Infrastructure

Getting started with video marketing is easier when you have the right infrastructure setup. Partner with a company that can help you create that infrastructure. 

At KitelyTech, we work with companies to develop marketing resources, including websites, apps, and other channels that they can use to reach potential customers. Call us at (800) 274-2908 to discuss how we can help you improve your video marketing resources to grow your business.

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