5 Video Marketing Strategies to Improve SEO

Apr 21
2022
Video Marketing Strategies

Savvy business owners understand that search engine optimization, or SEO, is an essential part of online marketing. Yet still, so many marketers struggle to fully utilize the practice.

It’s hard to blame them; crafting SEO-friendly content is no easy task. Google’s search algorithm can change on a whim. And creating content that is fresh and engaging takes time, effort, and practice. Staying ahead on all the latest trends and SEO tactics is a challenge, even for the most skilled marketers. 

But there’s one medium in particular that is fairly easy to utilize and guaranteed to improve your SEO rank: online videos. Demand for online videos is higher than ever, and only expected to rise. Reports show that adding a video to your website’s landing page makes it 53 times more likely to show up on the first page of Google SERPs

As of 2022, 56% of companies have already begun to implement video marketing as a method for enhancing SEO. Ready to see for yourself what video marketing can do for your business?

5 video marketing strategies to improve your business’ SEO

1. Value

As with any other marketing strategy, your video marketing needs to be well-planned and properly executed in order to maximize gains. And where video marketing strategies is involved, your potential gains could be huge. Recent surveys found that 87% of marketers saw an increase in website traffic after implementing videos, and 88% saw a positive ROI. These statistics are significant—so make sure the video content you add to your website is worth its value. 

Only post high-quality videos that provide viewers with helpful tips, insights related to your industry or niche, and a bit of entertainment as well. The better your videos are, the more likely other companies are to reference your videos, giving you valuable backlinks. Remember, video marketing is ultimately a means to build trust with your audience and position your brand as an industry leader, so make sure your video marketing strategies is top-notch.

2. Keyword Research

Virtually all SEO strategies involve keyword research on some level. In order to get your website in front of your target audience, you need to use the same keywords they’re searching for. This is especially true for SEO-friendly video marketing strategies.

Tools like Google AdWords Keyword Planner and Moz’s Keyword Explorer allow you to see which keywords have high search volume and low competition. Make a list of the best keywords you find, and then try to structure your video content around these keywords. Include them in your video’s title, description, and tags so that anyone searching for those keywords online will find your website. 

3. YouTube

Don’t underestimate the power of the internet’s largest video-hosting platform (or its parent company, Google). Videos posted to YouTube almost always rank higher on Google SERPs. Plus, YouTube offers features like video descriptions, tagging, and even closed captions—all of which improve SEO. Furthermore, tools like TubeBuddy and vidIQ are available to help you optimize your video content specifically for YouTube, making your job a little easier. So make sure to consider creating a company YouTube channel as part of your video marketing strategy. 

4. Social Media

Here’s another great video marketing SEO tip: Get on social media. Mega platforms like Facebook, Twitter, Instagram, and LinkedIn are hotspots for traffic and commerce. Take advantage of this by posting your video content to your company’s social media pages. Use relevant hashtags to attract attention from users who are searching for topics related to your industry. And then direct that attention back to your business website with appropriate links. This increases the likelihood that people will visit your site while also improving click-through rates.

But the best part about social media is that your video production doesn’t necessarily need to be polished here. Sites like Instagram and TikTok, for instance, basically expect all videos to have been recorded via smartphone, and they even feature compatible video-editing tools. So as long as your content is consistent and you use SEO-friendly hashtags, this could be a great strategy to generate website traffic.

5. Recycle 

Given the internet’s ever-changing nature, video SEO strategy requires constant content generation. If you aren’t able to upload consistent videos, whether it be daily, weekly, or monthly, your entire video marketing strategy won’t work. But don’t worry, you don’t need to work nonstop on new videos in order to stay on Google’s first page. By simply repurposing high-performing blog posts, infographics, and newsletters into video format, you can keep up with SEO demands and stay on top.

Staying up-to-date in the software industry is a full-time job. That’s why many companies turn to business partners like KitelyTech, INC. for assistance. At KitelyTech, INC., we work with companies to develop and implement new software solutions. Call us at (800) 274 2908 to discuss your business’s software needs and find out how we can help.

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