Choosing the right web development company for your startup is one of the most important aspects of growing your business brand. Unfortunately, selecting the right developer isn’t easy. It’s like choosing the right builder for your brand new home. After all, your website will be the virtual home of your business. You want it to look amazing and be easy to navigate.
What to Consider in Your Search for a Web Developer
Choosing the right web developer for your startup’s virtual home requires time and research. You want to have a website that stands out in all the right ways—design, user experience, content. Consider the following variables when choosing a web development company for your startup.
Decide between Local vs National/International Web Developer
No two web development companies are created the same. Depending on the type of business website you need, there are advantages to partnering with a local website development agency in Atlanta as opposed to working with a web development agency from out of town. Some of the best developers have worked at the local and national level.
Choose a freelance developer or an agency.
The web development industry is full of eager developers. Here are the pros and cons of working with a freelance developer vs working with a web development company.
- Freelancers generally charge less than companies.
- They typically specialize in a specific area.
- Their schedules can be a bit more flexible.
- They can be a high risk.
- They can be difficult to manage.
- Huge potential for projects to be rushed with a low-quality end-result.
Web Development Company:
- They have a team of professionals working together on different aspects of your project.
- They offer stability. Web development companies are a legal business entity and must abide by the law.
- Offer additional services like SEO and marketing.
- Continued support for projects after completion.
- Prices tend to be higher.
What to look for in a web development company
You don’t want to hire a developer who just throws a website together. You want to hire a web development company who will be your partner and is invested in creating a best in industry website for your business.
Website portfolio. A good web developer, whether an agency or freelancer, will have a portfolio of active websites. Visit those websites and browse. Get a feel for how those sites work, how quickly they load and if they are mobile-friendly. Do the same with that developer’s own website. It’s safe to say that if a web developer has an unappealing website with bad functionality or has a pretty-looking website but it takes forever to load and isn’t mobile-friendly, you may need to move on to the next prospect.
Experience and Longevity. While experience does not always mean better, working with an experienced web developer can be advantageous. An experienced web developer should be able to listen to your ideas and offer suggestions to improve upon what you want. You also want to work with a developer who will be around for at least six months to a year after your project is completed for maintenance.
Pricing. Even though the best web development agencies and independent web developers are not exactly cheap, it’s still important to make sure you discuss what’s included in the pricing. You don’t want to hire a web developer for $2500 who will just drag and drop your content and logo into a WordPress theme that literally thousands of other people use—not if you want your startup’s brand to set itself ahead of your industry.
Industry leaders. The best website developers will keep up with modern trends in web design and development. You don’t want a static HTML website that looks and feels like it was built in 1999, do you? You want a developer who knows responsive design, parallax scrolling, flat design, and other elements of style and design. You need a developer who designs with a content management system for your website. The best web development services are more than knowledgeable in WordPress, Drupal, and Magento.
Communication. It may seem insignificant, but how a website developer communicates with you and interact with your business is pretty important. You want to work with a developer who values communicating effectively with you, the client, because you are partners. Look for a developer who takes the time to get to know your business so that they can build a website that embodies your startup company’s vision.
Assess your needs
While you don’t need to flesh out every single detail, it’s best to know what you need from a web development agency before you approach them. What do you want your website to do for brand and your site’s visitors? Do you need your website to educate, inform, and/or convert your visitors into leads?
We know finding the right web developer for your startup isn’t an easy job. And we know your startup needs website development services that are reliable and have a proven track record of building beautiful, responsive websites that convert. When you find the right web development services, you will be able to focus on growing your startup. Follow this guide to matching with and hiring the best website development company for your startup’s brand.
If you’re not sure where to begin your search, talk to us at KitelyTech. Our team of exceptional website developers in Atlanta have years of experience creating gorgeous websites.