Need an SEO-friendly CMS for your website? Take charge of your content—from customizable designs to target keywords—with WordPress, the best CMS for SEO.
Since its inception in 2003, WordPress has operated as one of the most accessible and popular content management systems (CMS) available. Their latest release of WordPress 5.3 in 2019, for example, garnered over 8 million downloads, and recent surveys estimate WordPress powers 34% of the web.
But why is WordPress so popular? What sets it apart from other CMS options?
Simple: WordPress prioritizes SEO, catapulting your content to the top of Google searches.
Here are 10 ways WordPress is the best CMS for SEO
- WordPress Prioritizes User Experience
The different themes and plugins offered by WordPress allow you to create websites that are professional, unique, and user-friendly. Visitors enjoy their time on sites that are attractive and easy to use. They’ll often stay longer on an aesthetic page, decreasing overall site bounce rate. This in turn prompts Google to reward the website, increasing its SEO ranking.
- Attractive Permalinks
Tired of URL strings of nonsensical characters? Editing a website’s permalink is simple on WordPress. Whether you want a URL that’s easy to read or one that’s packed with keywords for SEO, the ability to edit permalinks is another huge advantage offered by WordPress.
- Metadata Simplified
Search engines use SEO titles and metadata to interpret the relevance of websites. The addition of relevant keywords to your metadata enables search engine crawlers to understand the purpose of your webpage, which makes your site more likely to rank for those keywords. On WordPress, using a plugin like Yoast SEO, you can add metadata to your pages in mere minutes.
- Optimizing Images for SEO
Images are a key component of any blog post. With WordPress SEO services, you can “create alternative text” for your photos, inserting SEO keywords as image descriptions that search engine crawlers will notice. WordPress also gives you the option to resize your images, circumventing load speed issues that’d otherwise slow down your site.
- Faster Load Time
On Google mobile search, page speed is a key ranking factor. Slow sites, which are generally frustrating for users, get pushed lower on Google’s SERPs. Fortunately, WordPress offers various plugins to help boost your site’s speed. ShortPixel Image Optimizer, for example, is a plugin that compresses PDF documents and past images to speed up your page’s load time. WPOptimize is another great plugin for speed optimization—it caches your site, clears your database, and compresses your images for faster loading.
- Optimized for Mobile Use
In just the past five years, mobile web traffic has increased by over 200%. This means that if your website isn’t compatible with mobile devices, you’ll have difficulty gaining online traction. But sites powered by WordPress won’t have an issue here, since WordPress themes are already optimized for mobile users. As long as you’re using WordPress, you don’t need to do anything extra to make your website accessible via mobile device.
- WordPress Integrates with Social Media
Another huge element of online marketing is social media. Today, the best place to build an online community is social media, and having a large, successful social media campaign can indirectly improve your site’s SEO ranking. WordPress allows you to capitalize on this by creating customizable social media buttons, adding social media feed directly onto your site, and even automating social media campaigns.
- Plugins Made Specifically for SEO
WordPress offers a variety of plugins that optimize your website for higher ranking. The aforementioned Yoast SEO plugin, for example, offers SEO title and meta description templating, maximizing the readability of your content for both humans and search engine spiders alike. The Google XML Sitemaps plugin helps you simplify the structure of your site for search engines to understand. And Google Analytics by Monster Insight is a plugin that allows you to track the traffic on your website with detailed stats, all without having to touch a single line of code.
- Easily Integrates with Other Software Tools
Along with the numerous plugins compatible with WordPress, there also exist many software tools that run seamlessly with WordPress sites, boosting engagement and improving SEO rank. Some examples include:
- G Suite
- SEO-Friendly Themes
Keywords and metadata aside, another important component that search engine spiders evaluate for relevance is web page design. An attractively oriented site is more likely to attract the attention of search engines and boost SEO ranking.
Staying up-to-date in the software industry can be challenging. At KitelyTech, we work with companies to develop and implement new software solutions. We can help you build the software that you need, as well as help you find the best way to manage it. Call us at (800) 274 2908 to discuss your software needs and how we can help.