The modern age of technology has given the world a gift that cannot be overlooked by any business or consumer since it radically changed how we interact with each other. Ecommerce has become the leading method of doing business around the world, and customers take advantage of that global connection to get whatever they want when they need it. This is one of the reasons why digital marketing is important for modern companies.
Companies that are not able to keep their physical stores running and profitable can find a way to survive through eCommerce and digital marketing alone. Being able to make it in the digital marketing industry is crucial to making it through tough business challenges these days. Fortunately, it is easier than ever given the new technologies that are available and the available help from online marketing companies. Here is your business’ guide on digital marketing for survival.
Plan Your Approach First
For new digital advertising companies, it can be tempting to jump in and see what you can make happen right away, but all of the service and technology options that are out there can be distracting. Plan your approach first so that you won’t be distracted and can focus your efforts on actionable goals that should help your business succeed.
At this stage, you should be assessing your company’s needs. For example, companies that rely on word-of-mouth referrals to generate business need to somehow replicate that online. Companies that bring in most of their work through community events may need to replicate those events in an online space to keep the community functioning. Once you understand what your needs are, you can plan their next moves more effectively.
Acquire the Minimum Amount of Technology
Learning to use technology effectively can be difficult, which is why you should limit the amount of technology that you use to a minimum. There are many technology options available and they can become a major distraction. Look for platforms that serve multiple roles and can help you address more of your needs without the need for more technology. This will reduce the learning curve for learning how to use it and reduce the overall cost.
Setup Marketing Channels
When you have everything that you need to start digital marketing, set up your digital marketing channels. This can be any form of communication that you want to use. For example, a social media account can be used for digital marketing. Likewise, finding places to place ads can be just as effective. Whatever your company decided was a good option, this is the time to start opening a path to those options.
One thing that has proven helpful to many companies is to find a system that makes it easier to control multiple marketing channels at the same time. Hootsuite, for example, lets you manage multiple social media channels and other platforms at the same time. If you are new to digital marketing, a system like this may be a worthwhile investment. That way, you only have to learn how to manage one system, but can work on multiple platforms at the same time.
Develop Effective Advertisements
Developing effective digital advertisements is not especially difficult. It does require attention to detail in the planning process and a willingness to learn as you go. Making ads that have strong conversion rates takes time and your advertisements will get better over time. The key is to follow the basics of good digital marketing and start putting your ads out there.
While you develop ads, make sure that you are including key pieces to keep your conversion rate up. Make sure that you include your company’s contact information, branding, and an effective Call-to-Action (CTA). Without these elements, your ads will not make it easy for potential customers to use your ads as intended.
Establish and Monitor KPIs
In digital marketing, it is essential that you have a way of assessing the performance of each ad. You can do this by establishing and monitoring Key Performance Indicators (KPIs). There are many KPIs that you can use to measure performance. However, the most important of those is the conversion rate. It measures how often you convert a lead into a sale. The higher your conversion rate, the better your ads are performing. You want to keep your conversion rate above 1%, which is the average for digital marketing.
If you are using a system like Hootsuite, many of the KPI tracking tools that you need are already incorporated into the system. It can track individual metrics or develop reports on a wide array of metrics that you need to follow. There are systems that you can install, like Google Analytics, that only focus on collecting performance data and are powerful tools for improving marketing performance.
Get Help From an Expert
Making the jump to online marketing can be stressful if you don’t have experience in it. Fortunately, you can get help from the experts at a digital marketing company like KitelyTech. We have extensive experience helping companies develop their digital marketing operations from scratch so that they can survive difficult business times. Call us at (312) 254-8248 to discuss your conversion to digital marketing and how we can help you.