SEO techniques are very important for the progression of any online business. Their incorporation into websites helps to increase search engine rankings, page ranking, and conversion rate. However, there are two main categories of SEO techniques: black hat and white hat. Each has its own advantages and disadvantages, so understanding these differences is absolutely vital when it comes to choosing a strategy for your website or blog.
In general black hat SEO goes against the rules for search engines, as it prioritizes rankings above everything else. In this article, we will focus on the best white hat SEO techniques, so you can help to grow your small business in accordance with Google’s rules.
Know Your Audience
Creating a target market is necessary for knowing where to direct your sales efforts. This enables you to know who your audience really is and what they want to know. This may include: who their friends and relatives are, what their occupation is, what their likes and dislikes are, etc. Basically, this will help you know where to target and what type of customers you may be looking for. For instance, if you are selling a camera online, you will want to make sure that your advertisements target those people who would need or want a digital camera such as schoolchildren, students, and working professionals.
Invest in High-Quality Content
There was a time when SEO could simply mean to repeat a keyword hundreds of times in a website page or blog post and it would rank. It is not that simple anymore. Instead, you have to have high-quality content that is easy to read, original, and addresses what readers want to know. It is an investment to have all of the content that you need, but it is well worth it to drive more traffic to your website and, ultimately, your business.
Make sure to take the time to revise and proofread your content. SEO is all about incorporating as much helpful and relevant information about your company as possible. However, it won’t make a difference if your content is riddled with typos and plagiarized content. Make sure that all content released on your website reflects the high quality of your company’s services and products.
Learn Online Tools
There are many online tools that can help you improve SEO on your website. If you have a WordPress website, you can download the Yoast plug-in to look for SEO improvements. You can use SEMRush to find relevant keywords and evaluate your site’s performance against your competitors.
Another useful tool for doing research is Google Analytics. Google Analytics can give you information about your target market by analyzing keywords on your website. You can also get information from Google Webmaster Tools. However, if your website does not collect personal information about your visitors like email addresses, browser information, IP addresses or software information, then you will not be able to fully analyze your website’s effectiveness.
Prioritize Local SEO
The benefits of local SEO are numerous and depend on a number of factors including your current search positioning and the type of business you have. In general, the benefits of local SEO consist of: increasing your local SEO visibility, improving your local SEO ranking, and enhancing your local SEO performance. With this type of optimization, you want to make sure that you get listed in as many local listings as possible. You also want to keep your local SEO performance at or above 60% of all searches performed using the keyword phrase you are targeting. This will ensure that you have the greatest return for your financial investment.
The benefits of local SEO also include increasing your local SEO ranking, improving your local SEO search engine optimization, and increasing your local SEO traffic. With this type of optimization, you want to always make sure that you have your company name appears frequently in local listings.
You also want to make sure that you have an active business description on Google My Business and other directories that accurately reflects the nature of your business. In addition to that, you want to try to include as much information about your company and your products and services as possible. When people do a local search for something, they are looking for more than just the name of a company or individual; they want to know what the company does, who the people are that work for it, how long they have been in business and more.
Working with a professional SEO agency can make a big difference for small business owners, as it allows them to work on growing and scaling the business while SEO experts tackle the nitty gritty of building a competitive online presence. KitelyTech can help you with your SEO. Call (312) 254-8248 to learn more about our SEO services.