How to Write E-Commerce Product Descriptions

Jan 17
2021
How to Write E-Commerce Product Descriptions

Today, most people search for products on the internet rather than going to retail stores. That is why it is imperative for a company to utilize search engine optimization techniques in order to get noticed in the major search engines like Google, Yahoo, and Bing. A company with no presence in the online world is practically invisible. Having no online presence can mean a loss of customers and revenue. In this case, having a product description on product pages will make buyers aware of the product and its benefits so they will be more inclined to buy it.

It isn’t enough to simply copy the product description provided by the supplier. It is much better to write your own e-commerce product description that are unique to your audience and site. If you are unsure of how to start writing engaging e-commerce product descriptions, here are some steps to start with.

High Quality Content

It would be very difficult for customers to visit an e-commerce website that does not have some sort of product description on it. High quality content can go a long way in selling merchandise, especially on an e-commerce site. It allows customers to get a feel for the type of goods that you sell.

High quality product descriptions have well-written content that is 100% original and free of typos or other grammatical mistakes. It utilizes SEO and writing best practices that engage with potential shoppers and gives them all of the details that they need to know before making a purchase. While pictures are important, people look to content for confirmation about the products that they want to buy.

When you are trying to describe a product, you need to be as detailed as possible. This is important because the more information you include, the easier it will be to find someone who will buy your product. In fact, people will be much more likely to purchase your product if they understand what it is that you are selling.

The next thing that you have to do is create a list of questions or features that your product has so that you will be able to describe it. You need to be as detailed as possible so that people understand what they are buying. 

Product descriptions with SEO content are most effective when placed on product pages. If your website has a relevant title tag and a relevant meta keyword tag, then the product descriptions will definitely have a better chance of being seen by potential buyers. If you have a relevant product to sell, then you may consider including details about it in your description. 

They want to know what the product does, how it works, and the key features. If you don’t have a website, then you can easily leave the description to describe the key features of the product. Just remember to write quality content so that your readers will be interested to read the full story about it. Make sure to write compelling content that can catch their attention.

Benefits and Features

The most engaging product descriptions highlight a mixture of benefits and features. A feature is something concrete about a product. For example, a shirt is available in 100% cotton. The feature is a plain fact about the product, but it doesn’t give any context about why customers should buy a 100% cotton t-shirt. 

By comparison, a benefit is how the aforementioned fact will benefit or help the customer. It provides more information about why a customer would buy it. A 100% cotton shirt is breathable, lightweight, and made from natural materials. It can make customers more comfortable by feeling light in the summer. This would be a benefit. It is important to include a balance of both benefits and features in product descriptions you create.

Know Your Audience

One of the first steps to write high quality e-commerce product descriptions is to think about the reader and what they want to know. If you want your product to sell, you have to focus on the needs of the person reading it. If you understand their needs, then you can write product descriptions that will appeal to them. You have to be able to find the commonalities between products so that you can accurately write product descriptions. For instance, if you are writing about the differences between a tie rack, there are several differences that you will want to highlight. Most people have specific needs when it comes to things like ties.

Use Keywords

It is very important that your e-commerce site should rank well for the targeted keyword phrases. This in effect will get you free ad space on Google, and more importantly more targeted traffic to your e-commerce website. Pages better optimized with the right keywords are seen as more relevant and show up higher in search engine results. This means that a larger number of people might see your product page in response to their search query.

At KitelyTech, we help businesses of all sizes meet their e-commerce website goals, from writing product descriptions to creating high performing SEO-friendly websites. Call us at (312) 254-8248 to learn more about our professional SEO services to see how we can help.

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