Is responsive web design necessary?

Jun 13
Responsive Web Design

For those in a hurry: yes.

If you have a few more seconds to spare, read on to learn what responsive web design is, why it’s necessary for every website, and how it can help you and your business/blog/brand achieve your goals.

What is responsive web design?

Responsive website design allows a website to seamlessly shift between mobile, tablet, and computer devices. Performance remains optimal regardless of browser or screen size – all while looking aesthetically pleasing. With successful responsive web design, whatever website you are browsing should look like it was designed for your iPhone. Someone looking at the same site on their desktop Chrome browser should think the same thing.

In other words, it’s built on the concept of fluidity. A common metaphor used in explaining the responsive web design is water. Much like the liquid takes the shape of the container it is poured into, responsive web design pages deliver a uniquely optimized user experience based on the device and browser of the user.

How is responsive web design achieved?

The fluidity inherent to websites built using responsive web design is due to proportion-based grids, malleable images, and CSS3 @media functionalities. The media tag in coding has become a cornerstone of responsive web design. It affects the resizing, coloring, and resolution of an image, among other aspects, to achieve optimal image rendering for each device type.

Also integral to responsive web design coding is sizing page elements as proportions – i.e. percentages – rather than absolute, static measures such as pixels or points.

Why is it necessary for my business?

Responsive web design will help you attract more traffic, improve the user experience, and, therefore, convert more sales.

In the modern age, if you don’t adapt – especially in a technological field you are bypassed, and eventually discarded as irrelevant. The importance of responsive web design rises in proportion to the prevalence of mobile and tablet internet browsing. Currently, mobile web browsing accounts for more than half of all internet traffic, and that number is growing.

Google likes responsive website, especially since the search engine giant’s 2015 algorithm update – fondly referred to as “Mobilegeddon” by web developers and designers. The revamped algorithm prioritizes responsive web design in its organic search engine results. Without responsive web design, users are likely to get fed up with a suboptimal mobile user experience. Even if they don’t, Google will push out your site on a search-engine level – cutting down your organic traffic. The only solutions are to either implement quality responsive web design or your soley-desktop-friendly becomes obsolete.

Improve Organic Traffic of Your Website

Conversely, with a fully responsive website, your search engine ranking on mobile devices will improve, garnering your business more organic traffic. So, too, will user experience peak when your site is equally accessible whether on the go or at their desk.

Whether you operate an e-commerce-only shop or work in a Fortune 100 office, your customers’ user experience with your brand is paramount. Social media outlets go a long way for building brand presence and fostering goodwill and brand loyalty among customers. However, even when done correctly, such efforts don’t compete with the overwhelming impact of your users’ perception of your site itself. You only get one chance at a first impression. If you bungle it showing off a nonfunctional or design-flawed website, you have lost a prospect.

Responsive website design is a small change that have a big impact on your site’s professional appeal and customer experience. Consult a web developer to find out if your site boasts top-notch responsive web design. Doing so will ensure you’re not missing out on the 50+% of mobile searches.

Contact KitelyTech today to discuss the details of how we can add value to you and your online business.

Phone: (800) 274 2908


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