Every social media platform has a unique take on sharing information and driving business. Your company can use Pinterest to engage with its audience and create a brand through thoughtful and well-crafted content. Like other social media platforms, there are specific steps that you can take to make Pinterest a more successful part of your marketing process. In this article, we discuss several ways that you can optimize your Pinterest marketing strategy.
Leverage Pinterest Business Account Tools
If you use Pinterest regularly for business, then consider investing in a Pinterest Business Account. You can turn a personal account into a business account or create a separate business account. The reason why you should do this is so that you can leverage all of the business management tools that Pinterest gives you to work with.
The Pinterest business account gives you access to marketing/advertising, analytics, and business development systems. It is a major benefit over having to use outside tools. Everything that you need to run a business and see how your actions affect performance is rolled into the Pinterest user interface. If you rely on Pinterest for business, getting access to these tools is essential for growing the business, and building an audience.
Develop High-Quality Content
Growing a following on Pinterest relies heavily on the quality of the content that you deliver. There are many people that post on Pinterest casually and who do not put a lot of effort into how their content looks or provides value. As a business, you want to stand out by providing content that is as polished as it can be.
That does not mean that you need to have the highest-quality 4K graphics or be the best-written content on the platform. Many businesses are successful with quality content that falls short of that high standard. However, their content meets standards guidelines that put it above everyone else’s. Your content must be fully developed and provide value in a professional way. It must also have the polished look that a professional can give it.
You also want to make sure that your content provides more value than just showing potential customers products. They do not want to be sold to, but they do want to learn about what your company has to offer and see how it works in the real world. Focus on giving your audience a deeper experience with your content and what your company has to offer. This will help you engage your audience and indirectly sell them on how your products can fit into their lives.
Use Keywords for SEO
Pinterest involves a lot of written content, which is an opportunity to use keywords to improve your SEO. Keywords play an important role in connecting your content with search engine requests made by potential customers. If you do not use keywords to develop your written content, you are likely missing a big opportunity to develop content that your customers are looking for.
While the written content is important, the visual content can also benefit from using keywords. Keywords can show you what your customers are looking for. Try building content that incorporates keywords that are not directly about your products or services. Show how your offerings can apply and solve problems for people doing searches with those keywords. You could draw in new customers by reaching out into areas that you normally wouldn’t based on new keywords.
Be Active in the Community
Above all else, make sure that you are consistently active and engaged in the Pinterest community. Your audience will spend more time interacting with your Pinterest content more than most other forms of social media. This is especially true if you are delivering value that can be consumed multiple times. For example, creating a guide to a specific type of product may be something that your audience will keep and use multiple times. Because they will stay connected to your content, you can use this opportunity to engage with customers.
People want to connect with Pinterest users that are active in the community. This means that you need to post regularly, respond to comments and questions, and help your customers find value in what you have to say. Nothing breaks a relationship with a customer faster than failing to respond to your customers when they want to engage with you.
Treat Pinterest like an important part of your marketing strategy and make time to deliver posts and engage with customers. Make it an important part of your schedule so that it becomes a regular occurrence. The more consistent you are about being active in the community, the easier it will be to engage and grow your audience.
Seek Help from an Agency
Developing content and manage a social media platform can be difficult, but you can get help with it. At KitelyTech, we have a team dedicated to developing high-quality content for social media channels. Call us at (312) 254-8248 to discuss your Pinterest content and management needs.