Google ranks your website based on the quality of your content and the relevancy of your keywords to what people are searching for. So, when you optimize your site to rank higher on Google, you are making your website attractive to users who are actually looking specifically for what you’re offering. And if you do everything right, users won’t even know they’re coming to your site because it will seem like they found it by chance!
Here are some simple things you can do to improve your Google rankings:
1. Be familiar with Google algorithms
Google's algorithms are constantly changing, and it can be difficult to keep up with all the updates. However, if you want your website to rank well in search results, it's important to be familiar with the different algorithms and how they work.
One of the most important algorithms is the Google PageRank algorithm, which evaluates the quality and popularity of a website. This algorithm is based on the number and quality of links pointing to a website, so it's important to get high-quality links from other websites.
In addition to the PageRank algorithm, Google also uses other algorithms to determine the ranking of a website. These include the HITS algorithm, which looks at the number of visitors to a website, and the DMOZ algorithm, which looks at the quality of the website's content.
2. Do keyword research properly
If you want your website or blog to rank higher in search engine results, one of the best things you can do is to do keyword research. This will help you to find the best keywords to use on your site, which will improve your chances of showing up higher in search results.
There are a few different ways to do keyword research, but one of the simplest is to use a keyword research tool like Google AdWords Keyword Planner. This tool will allow you to enter a keyword or phrase and see how popular it is, as well as get ideas for related keywords that you can use.
Once you have a list of keywords, you can start using them on your site and one of the best ways to know if your content is successful is by using a Google trends API. Use them in your titles, in your content, and in your meta tags. The more relevant keywords you can use, the better your chances of ranking higher on Google.
3. Perfect your on-page SEO to improve your ranking
SEO is an important tool and strategy for any business that wants to be visible online and build authority. And while there are many aspects of SEO that you can work on to improve your ranking on search engines, one that you should not take for granted is on-page SEO.
On-page SEO refers to the optimization of your website's content and code to make your website more visible to search engines. This includes everything from the title and meta tags to the way your content is structured and the keywords you use.
By improving your on-page SEO, you can increase your chances of ranking higher on search engines and getting more traffic to your website. Here are a few tips to help you perfect your on-page SEO:
- Use relevant keywords throughout your website.
- Make sure your website's code is clean, structured, and well-organized.
- Structure your content in an easy-to-read manner.
4. Ensure your website is mobile-friendly
As mobile devices become increasingly prevalent, it's important to make sure your website is optimized for them. A mobile-friendly website is one that is easy to use and navigate on a smaller screen. It's also important for your website to load quickly on a mobile device, as users are likely to abandon a site that takes too long to load.
If you're not sure if your website is mobile-friendly, you can use tools like Google's Mobile-Friendly Test Tool. Simply enter your website's URL and Google will let you know if your site is mobile-friendly or not. You can also use this tool to get detailed information on how to improve your website for mobile users.
Making your website mobile-friendly is important not only for the user experience but also for your website's ranking in search results.
5. Update your schema
Updating your schema is one of the most important things you can do to improve your website's Google ranking.
Schema is a code that helps search engines understand the content on your website. When your schema is up-to-date, it tells Google what your website is about, and how it can be useful for users. This information is then used to rank your website in search results.
You should make sure that every page on your site has a structured data markup, especially if you have an eCommerce website. The format of this markup depends on what type of business you have, but it generally consists of the product or service name, price range, images or videos associated with the product or service and reviews.
6. Use Google My Business
Google My Business (GMB) is a free and easy-to-use platform for business owners and organizations to manage their online presence across the web, including Google Search and Maps. GMB can help you to attract and engage customers, boost your visibility in local search, and give you insights into how customers are finding and interacting with your business online.
If you're not using GMB for your business, you're missing out on a valuable opportunity to reach and engage your customers.
7. Build links properly
If you want your website to rank well in search engines, you need to pay attention to your link-building strategy. Building links is a crucial part of SEO and can help your website move up in search results. However, it's important to build links the right way or you could end up doing more harm than good.
There are a few things to keep in mind when you're building links:
- Make sure the links are coming from high-quality websites.
- Don't use shady link-building tactics.
- Don't buy links. Sometimes, you will only get poor-quality links that are spammy and hurt your website.
If you follow these guidelines, you'll be on your way to building links the right way and improving your website's ranking.
8. Try the broken link-building strategy
This strategy involves finding websites that have broken links and then contacting the website owner to let them know. This can be a great way to get your website noticed by the right people and improve your ranking on Google.
To get started with this strategy, you'll need to find websites that have broken links. You can do this by searching Google for "broken links" or by using a tool like Screaming Frog. Once you've found a few websites with broken links, you'll need to contact the website owner and let them know. You can do this by sending them an email or by using a tool like Google Analytics.
When sending an email to the webmaster, you can inform them that you found a broken link that can harm their website’s link juices. You can then offer them a link to a relevant post on your website in place of the broken link.
9. Manage & respond to reviews
As a business owner, it's important to take the time to manage and respond to your online reviews. Not only do online reviews influence potential customers' perception of your business, but they also play a role in your ranking on search engines like Google.
Here are a few tips on how to manage and respond to your online reviews:
- Monitor your reviews regularly. Set up Google Alerts or another notification system so you can be alerted when new reviews are posted.
- Respond to both positive and negative reviews. Thank customers for their positive reviews, and take the opportunity to address any issues that may have led to negative reviews.
- Encourage customers to leave reviews. You can do this by prominently displaying links to your review sites on your website and social media profiles, or by sending follow-up emails after a purchase is made.
10. Make sure you have great content
This is the most important thing you can do to improve your Google rankings. If your content is thin, outdated, or otherwise lacking, your site will not rank well no matter what else you do.
Make sure each page of your site has at least 300 words of high-quality content. In addition, regularly update your content to keep it fresh—Google loves fresh content! Consider adding How-To guides that provide solutions to common problems people may be having with a particular topic. For example, you can write a blog titled, “how to fix display on windows 10”. Content types like this tend to get shared a lot on social media and are often picked up by other websites.
11. Publish fresh content regularly
Posting new content frequently is another good thing to do to improve your Google rankings. Not only does it give you an opportunity to show up in more search results, but it also shows that your site is active and relevant.
If you're not sure what to write about, try brainstorming a list of topics related to your business or industry. Then choose one that you can write about in-depth.
Every time you publish a new blog post, Google recognizes your site as active and relevant, which can help your site move up in the search results. But don’t just publish for the sake of it—make sure your posts are high-quality and offer value to your readers.
In addition to posting regularly, be sure you do these things::
- Optimize your titles and meta descriptions. Be sure they target the right keyword.
- Use keyword-rich titles.
- Include keywords throughout your post Insert them naturally.
- Publishing posts regularly is not enough. Promote your content so your audience can read it.
- You should also take advantage of advertising platforms to get your site in front of as many people as possible.
- Don't forget to link back to your site from other high-quality websites to help improve your Google ranking even further.
By following these tips, you can start seeing improvements in your Google rankings over time.
12. Use the right keywords in blog posts
Sure, writing about anything relevant to your niche is helpful. But your effort in writing content will be put to good use once you target the right keywords.
The first step is understanding which keywords your target audience is searching for. Once you know that, make sure to use those keywords throughout your blog post, including in the title, in the body, and in the tags.
Be careful in using keywords, though. You have to insert them naturally. Google doesn’t want loads of keywords inserted into a short piece of content. There is a chance that your content will be tagged as spammy. Your website might only be penalized then.
13. Use original images on your website
It's no secret that high-quality images can make your website more visually appealing. But did you know that using original images can also help you improve your website's ranking on Google?
It's true! When you use original images on your website, you are more likely to rank higher in Google image search results. This means that more people will see your website when they search for images related to your business.
So, if you want to improve your website's ranking on Google, be sure to use original images. It's a simple and effective way to get more eyes on your website.
You don’t actually need to purchase expensive images. You can simply take high-quality photos of your products or your services in action.
14. Write engaging and unique meta descriptions
Meta descriptions are an important part of SEO (Search Engine Optimization). They are a brief description of the content on your page, and they show up in search results. A good meta description can improve your click-through rate (CTR), which can improve your ranking on Google.
But how do you write a good meta description? Here are some tips:
- Keep it under 155 characters.
- Make it unique and relevant to the page.
- Use keyword-rich phrases.
- Include a call-to-action.
- Make sure it is enticing and click-worthy.
15. Optimize your images
You can also optimize your site’s images to improve your ranking on Google. This means adding keywords to your image file names and alt text so that Google can index them and understand what they're about. Doing this can help you rank higher in image search results.
So, how do you optimize your images? Here's how:
- If you use a photo editing program, such as Photoshop or GIMP, make sure the metadata tab is enabled. If it isn't, click on it to reveal all of the information for your photo. In the file name field, type a keyword followed by a space followed by an underscore then the name of the image (example: my_family_summer_pic).
- On Flickr or Picasa, right-click on the photo and select properties. Enter the keyword and other pertinent information in these fields: Description, Title, Description Keywords, Privacy setting. Be sure to select searchable under Copyright Status if it isn't already selected.
16. Connect with influencers
It helps to connect with influencers in the same niche. They already have a huge following on their platforms, and what they use is likely to be used by their followers, too.
So, if you work with these influencers, there is a better chance that you can reach your target audience. And when they begin to patronize your product or service offering, they will keep coming back to your website. In turn, it will give your rankings a significant boost.
17. Create an infographic
An infographic is a great way to communicate complex information in a visual and easy-to-understand format. When done correctly, infographics can be both informative and visually appealing, making them an ideal tool for education and marketing.
If you're looking to create an infographic, there are a few things you'll need to keep in mind. First, you'll need to choose a topic that is both interesting and relevant to your audience. Once you've done that, you'll need to gather data and information on that topic.
After that, you'll need to choose a design that will help you communicate your information clearly and effectively. And last but not least, you'll need to make sure your infographic is properly labelled and sourced so that your audience can easily understand and interpret your information.
18. Create YouTube videos
YouTube is the second-largest search engine in the world, and it is owned by the largest search engine: Google. This means that creating videos for YouTube can be a great way to improve your Google ranking.
There are a few things to keep in mind when creating videos for YouTube. First, your videos should be high-quality and informative. This will help to engage viewers and keep them watching.
Second, you should optimize your videos for SEO. This means including keywords in your titles and descriptions, as well as in the tags. Lastly, you should promote your videos on other channels and on social media. This will help to get more eyes on your videos and improve your overall ranking.
19. Create PDF Guides
Google and other search engines love PDFs. In fact, they're often given preferential treatment in search results. This is because PDFs are generally considered to be more informative and useful than other types of content. Therefore, never forget to convert your guides from Word to PDF.
If you want to improve your Google ranking, creating PDF guides is a great way to do it. PDF guides can be used to provide valuable information on any number of topics, and they're easy to create and share. Plus, they're pretty much guaranteed to be well-received by your audience.
So, if you're looking for a way to improve your Google ranking, creating PDF guides is another strategy to consider.
Summary
Whether you’re just starting out with your business or if you’ve been in the game for years, there are several things you can do to ensure you get better Google rankings and increase the chances of your business succeeding. This list of easy-to-implement tips and tactics will help your business stand out from the competition, increase your brand awareness, and bring in new customers from all over the web. If you incorporate these suggestions into your current marketing strategy, they’ll pay off big time!
