SEO for law firms should encompass a variety of different practices that help your site rise above your competition. In some cases, you may simply want to improve the visibility of your site by creating content. Other times, you may have a more ambitious plan in mind. Either way, you need to ensure that your SEO strategy covers all of the steps that you need to take to improve your ranking among search engines. SEO can be a tool that helps you do just that. Here are some of the best SEO tips for law firms.
Local SEO
The term local SEO refers to the optimization of a website for local consumers, which means that it attempts to target and connect with clients and prospects in the local area. Both local and traditional SEO primarily focus on increasing your rankings in search engine results so that more people will discover, locate, and subsequently hire your law firm. Both local SEO utilize many of the same methods. While local SEO strategies vary greatly depending upon the nature of your law firm and the products or services your firm provides, the basics remain consistent.
Local SEO differs in that it usually utilizes specialized measures to assist you better connect with searchers within your local area. For example, instead of using generic long tail keywords that have little to no chance of being picked up by Google's crawlers, you can use specific, targeted keywords that are highly likely to be picked up by Google's local pagerank. This includes the location where your law firm is physically located, as well as the services that your firm offers. Because local SEO requires targeting keywords and key phrases within your website content, it is best to optimize your firm's website within the search engines so that these keywords can be easily found and ranked.
Relevant Search Terms
SEO for law firms needs to include a strong focus on keywords that will draw in the customers that you are trying to draw into your legal practice. Before you do anything else, you must make sure that your website is optimized for the phrases that are most likely to bring in that traffic. Start by using online tools such as Google Keyword Planner and SEMRush to see what keywords people use to find law firms similar to yours, the keywords you currently rank for, and the keywords that competitors rank for. This can give you an idea of what relevant search terms and keywords to prioritize in your SEO content strategy.
Online Search Directories
SEO for law firms can be very difficult work. While it is certainly possible to optimize your site for search engines and have it appear fairly early on in the search results pages, nothing works as well as incorporating a strong SEO strategy that includes links to your site from other popular and relevant sites.
One of the best local SEO tips for law firms is to build links for your local practice in popular social media outlets, article directories and review sites. If you want to succeed with your local SEO strategy then you need to be looking at ways to drive traffic to these popular sites.
Guest Posts
A guest post is an article or blog post that is posted by another person on another website in exchange for the use of their web property. Guest blogging is basically a method of publishing and writing content for the purpose of attracting more exposure for the writer or website owner. Guest posts are normally intended for people who want to share directly with a current or potential customer, as opposed to a public official or company.
In other words, the posting of a guest post helps build a relationship with the audience or reader of a particular blog or website, which then in turn, can have a positive effect on the writer's or website's business. For example, a law firm may want to hire someone to write a blog post on the specific areas of law that their firm specializes in, while the same blog post on a high traffic website about child-custody cases, could help that law firm draw more visitors from a parenting site.
To increase your SEO results, you should consult an expert in the field of SEO or hire a ghostwriter to create SEO content for you. Although, there are some guest blogging rules to follow, guest posts generally tend to be free, allowing your SEO strategy to thrive. The guest post may also increase your site's link popularity, which, in turn, can help with your search engine placement. In the end, what is a guest post is beneficial because it draws attention to your business, increases your site's link popularity, and increases your search engine ranking.
SEO for law firms can be a great way to boost your business. Law is big business and there are many lawyers out there, competing for the same types of clients as one another. When it comes to advertising and marketing, you need all the help you can get to compete with the other lawyers. At KitelyTech, we help lawyers create SEO-friendly websites and content that helps to generate leads and maintain steady traffic.
