When a new app is launched, it is released onto the marketplace where it has to compete with other apps on a daily basis. No matter how good your app is, the key to its success is getting it seen by enough people who want to download it. To do this, you will need to rely on SEO in various places to get your app in front of the right people. In this article, we discussed how SEO is the key for mobile app ranking.
Where to SEO for Traction
There are several places where you want to focus your SEO efforts to build traction and draw attention to your app. The first place you want to start is within whichever app store you decide to release in. Your app needs its own profile that provides details about the app that consumers can use to assess whether or not they want to download it. This profile is one of the best places to focus on selling your app to the public.
Like all other pieces of content that you create, SEO plays an important part in how you develop. Use your SEO strategy to establish traffic and be featured in the app store so that you can increase your chances of securing downloads.
Another place you can focus your efforts is on a press release. Press releases are effective marketing tools for letting publications know that you have a new product or service available. Press releases are highly specialized documents, so you will need to do the research needed to write one or partner with an agency that can help you. Target publications goods are a prominent part of your community and are relevant to your target audience.
Finally, you want to publish your own blog content about your app in places where your target audience would read it. This could be your blog, other people's blogs, and other sources as you see fit. Make sure you are using SEO-friendly content creation methods that will help your content stand out to search engines.
Start with Keywords
Start your SEO process by choosing the right keywords for your app. It is the same process as choosing keywords for the content that you put on your website. Focus on keywords that can have a large impact and where your company is well-established.
There are plenty of keyword tools available to help you find the right keywords for your app. Take advantage of them so that you can develop highly effective content that brings in a lot of traffic. The more traffic you can bring in at the start of the launch, the faster you see significant returns on your investment.
Include Links to Your App
In the content that you post about your app, make sure you are using appropriate links to your app. You want people to be able to go directly to a place where they can download the app as soon as they are done reading about it. Adding links to that content also helps with SEO because it lets search engines easily find pages where your app is located. You can create a network of links that help people get to your app for multiple locations and significantly increase your SEO scores.
Focus on the CTR
One of the most important metrics that you can measure is the click-through-rate (CTR). CTR measures how frequently viewers interact with your pages and your CTAs. Essentially, it measures how often people follow through on the action you want them to take.
CTR is important because it is a direct measure of how effective your marketing efforts are. You want to have the CTR as high as possible because that means you are capturing a larger number of people with your advertising efforts. Alternatively, having a low CTR shows you that your current efforts are not working and you need to try something different.
Collect Social Proof
While keywords can be an effective way of increasing SEO, you want to make sure that you are also collecting positive social proof where possible. Social proof is one of the strongest conversion resources that you have access to. People want to see your products and services in action and see that other people have tried them with positive results. It removes one of the biggest objections that they have to working with your company.
If people are going to your landing page to download the app, you should have a mechanism either on the page or in the app that is designed to collect social proof. Once you have collected a significant amount of social proof, you can begin to use it to your advantage in terms of increasing conversions and improving SEO.
Search engines take positive social proof into account when they rank pages. For example, including testimonials about how good your app is from multiple people who have used it creates more concepts on your landing pages that search engines find very valuable.
Work with Agencies that Specialize in SEO
One of the best ways to consistently improve your SEO, especially around an app launch or other special event, is to work with an agency that can help you get all the benefits from that event. At KitelyTech, we work with companies to improve their SEO efforts and help them build a stronger presence online. Call us at (800) 274 2908 to discuss how we can help you with your SEO and your next app launch.
