When it comes to e-commerce success, it all boils down to one thing: conversion rate. You can have the most beautifully designed website, fast checkouts, and stellar customer service – but none of that will matter if your visitors don’t take action and complete their purchases.
It’s no secret that abandoned cart emails are a proven way to increase your e-commerce conversion rate. But what you might not know is that you can also use discount codes in conjunction with those emails to increase them further. Abandoned cart discount codes are an excellent way to get people who almost bought something from your store to take the plunge and make the purchase.
This article will give you some ideas on how you can use abandoned cart discount codes as part of your strategy to optimize your e-commerce store.
15% Off Total Purchase
One way to use abandoned cart discount codes is to offer a 15% discount on the total purchase. You can display the offer right in your abandoned cart email. This is a great way to show customers that you appreciate them liking your products enough to almost buy them. It’s also a good way to get people who weren’t sure about a specific product to make the purchase. This type of abandoned cart discount code works well if you have a lot of products in your store. The more items a person has in their cart, the bigger their potential savings become.
Free Shipping
Another way to use an abandoned cart discount code is to offer free shipping on the order that a customer almost purchased. This is a good way to get customers to increase their spending on your website. They’re almost guaranteed to spend more once they realize how much money they’re saving.
Sometimes customers decide that they don’t want to spend the total amount of their cart once they see the cost of shipping their order. Then this strategy can get them to place their order since they’ll save the cost of shipping. Generally, customers don’t like to pay for shipping.
$20 Off $200+ Purchase
If you want to bump up your average order value without offering a discount on individual products, try using this abandoned cart discount code. It’s a good way to encourage customers to buy more items from your store. This offer works best if you have a lot of high-ticket items in your store. You don’t want to promise a $20 discount on a $200 purchase if your most expensive item is only $20. The goal of this coupon is to drive up total order volume.
Increase Discount Over Time
This strategy is a great way to encourage customers to make their purchase as soon as possible. You can first offer a lower discounted price on the item that a customer almost purchased. The offer can increase over time to encourage them to make their purchase later, if your first discount offer doesn’t work.
Limited Time Offers
This is another great way to use an abandoned cart discount code. You can offer a discounted price on an item that has a limited time available. You can display the offer right on the abandoned cart page or include it in your abandoned cart email. This is a good way to clear out items that are out of stock or have been sitting in your warehouse too long.
It’s also a good way to mark down seasonal items that will no longer be relevant once a season ends. This type of discount code works best if you are trying to clear out an item that’s been sitting in your warehouse for a long time.
No matter what type of code you plan on using for your abandoned cart email offers, be sure that there’s a deadline. You want to make sure that there is some pressure to make the sale now, on the items in their cart. You can offer up to 30 days. However, many e-commerce stores offer much shorter offer windows to encourage customers to spend money now while they still are thinking about your store’s products.
Offer a Free Gift With Purchase
Another way to use an abandoned cart discount code is to offer a free gift with purchase. You can display the offer right on the abandoned cart page or include it in your abandoned cart email. This is a good way to get customers who are interested in a specific product but aren’t quite ready to make their purchase.
It’s also a good way to encourage customers who didn’t finish checkout to complete their purchase by giving them an incentive. This type of abandoned cart discount code works best if your products are bundled together.
Reaching Out to Customers Who Haven't Ordered in a Long Time
This is a great way to use an abandoned cart discount code to get customers to make their purchases sooner rather than later. You can reach out to customers who haven’t ordered from your store in a while and offer them a discount on their order. This is a good way to get customers who have been hesitating to make the purchase.
You can try including a survey or a question in your abandoned cart email to see why they haven’t placed an order. You can also try reaching out to customers who haven’t made an order in a while with an SMS message or a phone call.
Get Help With Your E-Commerce Strategy
The key to increasing your e-commerce conversion rate is to never stop trying new strategies and optimizing your store. Abandoned cart discount codes are one way to get customers who have almost purchased something from your store to actually make the purchase.
Keep in mind that there is no one-size-fits-all abandoned cart email. Each industry has different best practices when it comes to sending out these emails, so you’ll want to make sure you are keeping up with the latest trends and doing what works best for your store.
KitelyTech can help your e-commerce store develop successful abandon cart campaigns. Contact us at (800) 274-2908 to discuss the specific needs of your site.
