Digital graphic design is an exciting field that continues to rapidly develop and evolve. As it does, more digital graphic designers are finding a place in different industries. Because of the impact their work can have, choosing a digital graphic designer for your team is a big decision. But what exactly is digital graphic design? In this article, we dig deeper into what digital graphic design is and how it is impacting companies.
What Is Digital Graphic Design?
Digital graphic design is the process of creating visual representations of ideas or objects through the use of computers. This can be done through a number of different media, including websites, video games, apps, and print publications like advertising or magazines.
Graphic designers create visual representations of ideas and objects to communicate visually with a specific audience. They use words and images to help companies market their products or services.
What Digital Graphic Designers Create
Graphic designers may be hired to create:
- Logos
- Illustrations
- Advertisements
- Graphs
- corporate publications
- Content for websites
- Content for apps
The list of projects that designers can create content for is long, but the key is that they create visual content based on the needs of the project. This means that a graphic design may be included in every project for your company that involves developing content for digital sources.
Types of Digital Graphic Design
There are many different types of digital design. Each type of digital graphic design has its own specific uses and requirements. Here are some of the most common uses for digital graphic design.
Website Design
Creating a website requires digital graphic design. The basic design of how a website looks, the unique visual elements, and all of the imagery within the site are developed by graphic designers.
Logo Design
Logo designers create creative logos that represent a business or other organization either using existing images or creating new ones from scratch. This takes a lot of design knowledge to do effectively.
Branding
Branding deliverables and materials are made by graphic designers. Visual representations could include a logo, tagline, imagery, brand standards for visual design, specific design elements to be used across company assets, and design elements that are specific of the company’s branding materials.
App Design
Creating an app requires digital graphic design. Many of the visual elements within the app need to be designed with end users in-mind. The overall theme of the app, as well as any imagery in it, are often created by designers to fit specific use cases.
Digital Graphic Design Tools
The field of digital graphic design has become increasingly more digital over the years. They use a variety of different tools and techniques to create visual representations that communicate visually with a specific audience.
Computer-assisted design (CAD) software, once limited to mechanical engineers, has been adopted by graphic designers as well. Technology such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) are all set to have a huge impact on the field of digital graphic design in the coming years.
3D Rendering in Digital Graphic Design
3D rendering can be used to create visual representations of objects or scenes in a virtual environment. Pickup trucks, cars, buildings, landscapes, furniture, and interiors are all common subjects for 3D renderings. 3D rendering has been used for millennia in the form of clay sculpting and wood craft, but it has only recently become accessible to the general public with the exponential growth of computer technology.
3D rendering software is often used to create visualizations of architectural designs or other large-scale projects. These visuals can then be used to aid in planning and decision-making.
AI and Machine Learning in Digital Graphic Design
AI has been used in digital graphic design to create visualizations that would be difficult or impossible for humans to create by themselves. This has been particularly useful for creating visualizations for computer games, where the designers may have no idea what the finished product will look like when they begin designing.
AI can also be used to find patterns in large amounts of data, often to discover information that would be difficult or impossible for humans to find. AI is often used in conjunction with machine learning, a process by which computers learn to perform specific tasks without being explicitly programmed to do so. This can allow computers to transform large amounts of data into information that can be used by humans, such as creating images based on project requirements,
Virtual Reality in Digital Graphic Design
Virtual reality (VR) involves creating a virtual environment that can be interacted with and explored by a user. VR has been used in digital graphic design to create virtual environments for computer games, movies, and even for therapy.
VR can be used to create environments that would be impossible or impractical to create in real life. VR is also often used to create environments for entertainment or research, requiring the assistance of graphic designers to create photrealistic imagery.
Augmented Reality in Digital Graphic Design
Augmented reality (AR) is a technology that combines the real world with computer-generated content. AR has been used in digital graphic design to create visualizations that are overlaid on the user’s real environment. This allows designers to create visualizations that would be impractical or impossible to see in real life.
AR is often used in marketing where designers want to showcase a product or service and how it would be used in the real world. AR has also been used to create visualizations in education and training, allowing users to see how something works in a virtual environment before trying it in real life.
Put Graphic Design Skills to Good Use With KitelyTech
Every company can benefit from having a graphic designer on staff, but not every company has the resources to support one. Fortunately, you can get help for your projects from KitelyTech. We have graphic designers on staff that can help with nearly any type of visual design project. Call (800) 274-2908 to discuss your project.
