It can be extremely difficult to forecast trends in the tech sphere. The latest technological fad can go from a must-have feature to yesterday’s news in a matter of months or even weeks. But, despite the rapid clip at which tech changes, mobile application development is still here, and it’s only growing more prominent with each passing day.
2020 can expect an avalanche of trends - some rising, and others falling. But what trends will impact the mobile app development market? And what will the mobile app development future look like?
Together, we’ll take a look at the top trends and predictions for mobile app development, and piece together which direction the future of mobile app development is heading in.
Beacon Technology
A Beacon is an emerging technology that utilizes something called Bluetooth Low Energy (BLE) signals. If your smartphone has a Beacon-powered mobile app, the Beacon will recognize when a smartphone has entered its zone. Once a device is in the Beacon’s zone, the Beacon will catch the device’s signal and start sending relevant notifications to the user.
Industries like healthcare, hospitality, museums, and retail are already fully embracing the power of Beacon technology.
Artificial intelligence and Machine Learning
You can’t talk about the future of the app development market without talking about artificial intelligence and machine learning.
Experts predict that the artificial intelligence market will rise to $47 billion by the end of the year. However, with tech’s reliance on artificial intelligence, it’s not crazy to think that this estimate will be eclipsed by reality.
AI is already changing the face of e-commerce and healthcare. But, when AI is used in tandem with machine learning and deep learning, a whole world of real-time analytics is unlocked, providing valuable insights that can help any business grow.
5G and the Changes It Brings
5G is entering the mobile application development space and it is poised to bring a remarkable level of speed with it - speed that is almost 100 times faster than our current 4G network.
Samsung and Verizon are already working hard to bring 5G-capable chips to the market. LG is also looking to integrate 5G into their devices.
But what does this mean for the app development market? 3D gaming, data security, and augmented reality are all going to change and be further implemented as 5G grows in importance.
EMM and APM
Enterprise Mobile Movement (EMM) and Application Performance Management (APM) are not new in the mobile application development world. But, used in tandem, they’re positioned to further redefine the app development market.
Enterprise Mobile Management helps beef up the security structure of mobile devices used by industry-specific employees. Additionally, it makes data and application exchange over different mobile devices much easier. Ultimately, it increases the productivity and efficiency of employees.
Application Performance Management frees up an app to perform free of slowdowns and snags. APM boosts an app’s overall performance, and it is now a crucial part of mobile app testing tools, specifically in the realm of quality assurance.
Next-Gen Experiences With Augmented and Virtual Reality
Augmented Reality (AR) and Virtual Reality (VR) are well known in the worlds of entertainment and gaming, but their poised to further influence the mobile app development market in the coming year.
Brands like IKEA and Sephore are already including AR in their apps, and, alongside a well implemented user experience, these apps are seeing results in a conversion rate boost.
Instagram and Snapchat are also redefining the social media experience by including popular features that utilize AR and VR.
The Importance of Bots
Industry experts believe that by the end of the year, more than 80% of interactions with businesses will be done with the help of chatbots.
By communicating in real-time with prospective clients, it becomes easier to convert them into customers. Chatbots help with exactly this.
E-Commerce and Healthcare are just two industries that are seeing first-hand how chatbots can take customer engagement to the next level, creating more refined and better customer relationships. Regardless of the question or time of day, chatbots are always there, and they’re prepared with informative and human-like responses.
No one can forecast the mobile app development future with one hundred percent certainty, but these trends have already taken root in previous years, and are positioned to become only more popular in the coming years.
At KitelyTech, regardless of where mobile app development is heading, we want to help your business utilize mobile apps to stay ahead of the competition and continue to grow. Call us on (800) 274 2908 to learn more.
